“Write a blog. That’s good for SEO…”
A local doctor hired a marketing company to help design their website and provide SEO services.
For the SEO consultation, his marketing agency added some keywords to the title tag and told the doctor that he needed to “write a blog” because it “was good for SEO”.
Thanks for the $500 advice. *sarcasm*
For the record, SEO isn’t that complicated. But there is certainly a learning curve.
For the uninitiated, it can be really hard to cut through the noise.
If you Google “SEO tips”, the results are simply overwhelming. And there’s a lot of bad advice floating around out there as well.
Sure, writing a blog can be good for SEO.
But a good blog needs to actually provide value. And it needs to be keyword/thematically targeted. And it needs to be optimized to compete in the search results.
All of that strategy needs to take place long before there’s a desire to “write a blog”.
Because of clowns like this agency, SEO tends to get a bad rep.
Add in all the spam “SEO consultants” in India and you get quite a mess.
But let me remind you: Google search is the #1 way of finding information today.
5.6 billion searches are conducted every day.
A portion of those searches are related directly to your business. If you’re not showing up, you’re missing opportunity.
The people searching are often high intent – meaning they are researching to buy right now.
Every day you’re missing revenue opportunities.
For many of our clients, organic traffic provides the more value than any other channel – sometimes by 2-3X or more.
And in the past few months, we’ve begun to use deep data crawls, statistics, and quantitative research in ways we’ve never been able to before.
Now we can track exactly which factors map to rankings on a keyword or phrase. And we can optimize a site for all those highly correlated factors.
This is the type of SEO that changes the game.
It’s not about “writing a blog”. It’s about using data, research, correlation, and content to compete with larger more established brands…and win.
This is what we do everyday.
Your Favorite Marketer
Tyler @ Analytive
P.S. If you’re actually wanting to do search engine optimization the right way, then reach out to us. We do this everyday. And we’ll show you exactly the right strategies to use to win in search.
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