I currently hold in my hands a piece of marketing collateral created by another marketing agency. It’s a small print piece designed to promote the product to prospective customers. This marketing booklet would easily get the stamp of approval from any marketing department. It’s filled with the following: Appropriate use of stock photography Benign text […]
Branding, Podcast, Social Media, Strategy
I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. […]
Branding, Podcast, Social Media, Strategy, Video Production
We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn’t just a fad. It is the way you’ll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: itunes.apple.com/us/podcast/analytive-podcast/ Listen on our […]
With all the articles coming out about Facebook and privacy, I decided to download my own Facebook data and see how accurate it was. (If you’d like to listen to a more in-depth breakdown of my assessment, check out the most recent episode of our the Analytive Podcast.) When you download Facebook’s data on you, you […]
Data and Analytics, Podcast, Social Media
In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here’s what we discuss: How much data was correct? How much data was incorrect? What data was missing? Do I trust Facebook’s marketing data? If you’d like to download your own data, you can click the link […]
Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to […]
A couple weeks ago a local roofing company began installing new shingles on my house. I didn’t know exactly when they were going to start, so it was a bit of a surprise when I rolled up and they were already started. No big deal. I just pulled into the garage and began to go […]
This weekend I spent two days skiing in Steamboat Springs, Colorado. The snow was amazing and watching the sunset over the mountains is one of my favorite pastimes. It helps clear the mind. On the way up to the mountains, we drove through Cameron pass. Driving through Cameron pass, you’ll notice signs for a local […]
Growth, Social Media, Strategy
Over the past few months, we’ve brought on several new clients with Analytive. Many of these companies work with (or have worked with) other agencies. All of them have marketing efforts pushed in various directions throughout the digital sphere. But as we onboard them and see what the marketing team is working on, there’s one […]
