In my job, I get to study some of the best ads in the world. And we get to write and test hundreds of ads across a variety of digital platforms. If there’s one common problem I see in copywriting, it’s this: Most people write their ads like they are shouting in the street. “HELLO […]
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We write a TON of SEO-related content for clients. The point of SEO is really twofold: to please the bots (Google) and to please the reader (give them the answer they want).SEO writing is not about adding a ton of pointless content (although sometimes it can seem like that’s part of it.Instead, it’s about making […]
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We’ve talked before about status. For most goods and services, status can be one of the most powerful tools in your marketing arsenal.But how do you use status in your marketing?The Subtle WayA lot of “luxury” brands have spent a ton of time and money building up their status. With something like a Gucci handbag […]
Growing up, we had a couple of those “Where’s Waldo” books. Remember those?Waldo (a dude with a red striped shirt and beanie) was hidden among a couple hundred random people and things.Did you find him? I did. It took me a minute. He’s in there.Just like a “Where’s Waldo” puzzle, your audience (potential buyers) exists […]
We live about 14 hours away from my in-laws.Last February, we decided we were going to take a road trip with our under-1-year-old baby back to see them.Given our work schedules, we ended up leaving late (8 pm) one day and didn’t get to the hotel (our first stop) until well after 2 am.On top […]