If you’re involved in business, you know that growth is the golden ticket. Everyone is trying to grow their business, get new users, and attract marketing share. Growth = Success in business. But growth doesn’t always involve spending millions of dollars on ads or creating viral videos. Sometimes growth is just getting the product into […]
Tyler was invited to the WordPress Meetup to speak on Google Analytics. Special thanks to the Fort Collins WordPress Meetup and the Digital Workshop Center for hosting.
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
Branding, Entrepreneurship, Web Development
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
Growth, Strategy, Video Production
Whether you are building a website, a product, or an app, getting your first users is tough. Where do those first few users come from? How do they find you? The answer is simple: You steal them. You steal them from your competitors. You steal them from other platforms. Now I’m not talking about doing […]
Entrepreneurship, Growth, SEO, Strategy
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]
Branding, Entrepreneurship, Growth, Management, Strategy
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
So you decided it’s a good idea to hire a social media manager? Nice. Now what? Most people go try and find an intern or a student. “They know how to use Facebook, so they’d be good, right?” Or maybe you try and get someone just out of school who’s looking for their next gig. […]
Data and Analytics, Google Analytics
If you’re partnering with someone to help you improve your Google Analytics, you’ll more than likely need to add a user to your Google Analytics account. Google has made this very simple to ensure that you can easily add users quickly and easily. The first step is to login to your Google Analytics account. Once […]
Growth, Strategy, Web Development
There’s a good chance your website has a serious problem. And I’m not talking about design – although that is important. I’m not talking about copy – although that is even more important. And no, it’s not that your site isn’t mobile friendly. Or that it “looks old”. All of those things matter, but they […]
