In my job, I get to study some of the best ads in the world.And we get to write and test hundreds of ads across a variety of digital platforms.If there’s one common problem I see in copywriting, it’s this:Most people write their ads like they are shouting in the street.“HELLO EVERYONE! BUY MY THING!”They […]
We write a TON of SEO-related content for clients. The point of SEO is really twofold: to please the bots (Google) and to please the reader (give them the answer they want).SEO writing is not about adding a ton of pointless content (although sometimes it can seem like that’s part of it.Instead, it’s about making […]
We’ve talked before about status. For most goods and services, status can be one of the most powerful tools in your marketing arsenal.But how do you use status in your marketing?The Subtle WayA lot of “luxury” brands have spent a ton of time and money building up their status. With something like a Gucci handbag […]
Growing up, we had a couple of those “Where’s Waldo” books. Remember those?Waldo (a dude with a red striped shirt and beanie) was hidden among a couple hundred random people and things.Did you find him? I did. It took me a minute. He’s in there.Just like a “Where’s Waldo” puzzle, your audience (potential buyers) exists […]
We live about 14 hours away from my in-laws.Last February, we decided we were going to take a road trip with our under-1-year-old baby back to see them.Given our work schedules, we ended up leaving late (8 pm) one day and didn’t get to the hotel (our first stop) until well after 2 am.On top […]
How many of you have walked into a room and felt you were the lowest “status” person there?Maybe you didn’t have the right clothes, the right pedigree, or the right connections. Or maybe you just knew that you had the least amount of wealth.In this situation, you probably felt like you lacked status.But even when […]
Have you ever taken any sales training? If so, you’re probably familiar with some of the big names in the industry. People like Zig Ziglar, Grant Cardone, and other “famous” sales folks. They all offer books and courses on how to sell better. And there’s a lot of value in those books. But there are […]
Hello Friends,When I first started Analytive, I read The Four Hour Workweek by Tim Ferriss.One of the things Ferriss discusses is the advantages of hiring Virtual Assistants (or VAs for short).VAs are team members who (typically) live in another country that you can hire to help with tasks. Think office managers or personal assistants, but […]
From time to time, we have realtors who want to work with us. From a digital standpoint, being a realtor is tough.Not only is it super competitive with other realtors, but you have massive companies with deep pockets (Zillow, Redfin, etc.) that are competing for attention online.So what do we suggest when we work with […]