Branding, Entrepreneurship, Growth, Podcast, Social Media, Strategy
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.
Episode 8 – Losing the Fight (Literally) And Still Winning Big 🥊🥊 Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.
About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since I’ve first discovered them, they’ve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often “offensive” if you’re […]
Branding, Entrepreneurship, Strategy
For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor’s […]
When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
Data and Analytics, Growth, Strategy
There’s a marketing metric that I don’t hear talked about much. In fact, most reports don’t contain it, and most agencies don’t report on it. This metric is frequency. Frequency is simple. How often are you in front of your customers and prospects? In the days of radio and TV, this metric was reported a LOT. […]
In the B2B businesses we work with, lead flow is the lifeblood of the business. This is called the Business Cycle. It looks like this: Marketing -> Lead -> Follow Up -> Sale Most organizations focus on their sales cycle. The sales cycle starts when the salesman first reaches out to the prospect. But in a […]
When I meet with clients, one of the common questions I get is whether they should focus on paid ads or organic traffic. Pay-per-click Ads vs SEO. Which is better? The truth is they are different. And a good marketing strategy will have both. I like to think of it like this: SEO is a […]
Branding, Growth, Social Media, Strategy
Logan Paul is a YouTube star. If you’ve never watched him, he lands somewhere between The Three Stooges and Entourage. And he’s easier to watch if you have severe ADHD. But even if you hate his channel, you can’t argue with his popularity. Each of his videos gets between 3 million and 7 million views – with a […]
After having observed excellent writers, speakers, and communicators for years, I discovered a little secret that almost all great communicators have in common. I’ve never seen it mentioned in a book or by a speaker. But it’s a pattern that is easy to recognize (and once you see it) impossible to ignore. We live in […]
