Have you ever taken any sales training? If so, you’re probably familiar with some of the big names in the industry. People like Zig Ziglar, Grant Cardone, and other “famous” sales folks. They all offer books and courses on how to sell better. And there’s a lot of value in those books. But there are […]
Hello Friends,When I first started Analytive, I read The Four Hour Workweek by Tim Ferriss.One of the things Ferriss discusses is the advantages of hiring Virtual Assistants (or VAs for short).VAs are team members who (typically) live in another country that you can hire to help with tasks. Think office managers or personal assistants, but […]
From time to time, we have realtors who want to work with us. From a digital standpoint, being a realtor is tough.Not only is it super competitive with other realtors, but you have massive companies with deep pockets (Zillow, Redfin, etc.) that are competing for attention online.So what do we suggest when we work with […]
Since everyone wants to talk about how much they spend on ads, we will too.In 2021, we spent well over 7-figs across many clients. We also covered a ton of different channels: Instagram, Facebook, Youtube, Google Display, Google Search, and LinkedIn.Here are the key takeaways from monitoring that spend closely:First, You have to match the […]
The other day I was hanging out with my 14-month-old kid when the song “Silverado for Sale” came on the radio. (If you haven’t heard it, you can check it out on YouTube here.)About halfway through the song, I realized that this is a masterclass in ad copywriting. Let’s break it down.BackgroundThis song is about […]
Listen Now: Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors […]