Your Customers Need You. We Help Them Find You.
Analytive is the type of company you dream of working with.
You’ve likely worked with marketing agencies in the past.
And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.
But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes?
That’s what good marketing should do for business.
Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.
Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.
We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it.
Here’s are our core principles and strategies to help grow businesses.
Education is the Best Marketing
In a distracted world, it’s tough to build a brand and a reputation. And it’s virtually impossible by just plastering your logo overwhere.
For B2B clients, you need to create a reason for prospects to find you and trust you. Everyone is claiming that they are the best in your industry. And your competitors are trying to eat your lunch. So how do you cut through that noise?
You do it by educating your prospects. You don’t just educate them about the product, but you help them solve their problems. You help them understand how your industry works. You and your company have knowledge to share.
We help you take this custom, proprietary knowledge and package it so it’s easy for your prospects to consume. We position you as the expert in your industry and help you get recognized as the expert you are.
And then we get this content in front of your prospects. And to do that, we…
Leverage Multiple Channels
If you do a Google Search for “Digital Marketing”, the results are overwhelming. There are dozens of channels that you can develop. Should you use Facebook? What about LinkedIn? Is SEO good for your business? What about email marketing? Blogging? Pay-per-click?
This can be overwhelming. And if you’re trying to sort it out on your own, you’re likely to make the wrong choice and waste your precious resources on a channel that won’t pay off.
But what if you had a guide? What if you had someone to help you sort through the dozens of marketing channels to help you determine the best fit and opportunities for your business? And what if your guide didn’t tell you what channels to be on, but also helped you develop strategies to improve and measure success per channel?
SEO strategy is different from YouTube which is different from Facebook Ads. All strategies have unique elements but play off the same fundamental theme – establish yourself as a brand leader.
Once you start building a brand, we move onto the final step:
Craft Your Killer Offer
Education is great, but we don’t just want a bunch of people downloading a free guide. We need to turn these browsers into customers. Meaning, we need to get their money and have them like it.
How do we do this? Through a killer offer and strong follow up. Once someone interacts with our brand, two things happen.
First, we get permission to market to them in the future. That means we can create email auto-responders and other follow up procedures that are automated and immediate. These are assets that we create for your business that move potential customers along the path to the sale.
Second, we use additional engagement tools via ad remarketing and pixeled engagement to connect with audiences long after they’ve interacted with our brand. If that sounds complicated, we basically show ads to people who have already interacted with your brand in some way. This continued engagement moves them through the sales process and eventually turns them into leads that make a purchase or request a quote.
As part of our offer, we highlight the pain that the potential customer is facing and show how your product solves for this problem. Then we show then the path (your product) to the solution.
In the B2B space, we’ve worked with a variety of clients and earned them leads from companies like:
- Pepsi Co.
- ABM Industries
- Keysight Technologies
- Thermo Fisher
- Abbott Labs
- Sherwin Williams
- Texas Instruments
And many, many more….
All of these are leads and requests for quote have been generated using our three step approach.
Now it’s your turn. Are you tired of not getting fresh leads and contacts from your marketing efforts? Are you tired of just investing in “branding” and not seeing any return?
It’s time to stop following the crowd and time to choose your own adventure. An adventure that frees you from the traditional “this is how we’ve always done it mentality” and instead moves you into building valuable, lasting marketing assets for your business.
And there’s a couple ways that you can do this.
First, you could take all the time to learn this yourself. We actually produce several courses to help you and your team. But in order to do it right, you’ll need to understand design, copywriting, sales, persuasion, technical SEO, web development, Facebook ads management, CRM integration and email marketing.
Or you could work with us. We only work with a handful of clients at a given time and limit our commitments to clients we’re confident we can make a difference on. We don’t work with everyone.
But if you’re committed to being the leader of your field and are ready to commit time, energy, and resources into building a marketing machine for your business, you can apply to work with us.
All applicants are carefully screened by one of our team. We want to make sure you’re a good fit with a great product before we commit to work together. But once you’re in, we treat you like family.
If you’re not sure that you’re ready to engage with us on a consulting basis, you should at least check out our trainings. In these trainings we break down the strategies and tactics we have used on our clients to generate leads for them from GE, Bently, 3M, Toyota, and Lockheed-Martin.
This same process can be used in your business to build your brand credibility and grow your business.
Let’s go make money together.
Tyler @ Analytive