Email and Social Media Matching Tool

Update: The original matching tool is no longer active. This page is preserved as a reference for the workflow and the data source it used.

Chances are you’ve been building your email list for a while. You may have lots of email addresses for your customers and potential customers.

Wouldn’t it be helpful to have a more complete picture of their online behavior? That could help you understand more about potential customers, tailor messaging, and build better connections over time.

Analytive created an online social media matching tool that used the FullContact API to match email addresses with available social media profiles.

About the data

The data collection was provided by FullContact. Users needed a FullContact developer account and unique API key, and were responsible for following FullContact’s data policy and all applicable privacy requirements.

How the original tool worked

1. Create a FullContact developer account and obtain an API key.
2. Enter email addresses by pasting a single-column list or uploading a CSV file.
3. Submit the list for matching against profiles available through the FullContact API.
4. Download the resulting CSV after processing completed.

For current audience research and campaign strategy, contact Analytive.