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What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast.
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Episode 8 – Losing the Fight (Literally) And Still Winning Big 🥊🥊
Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.
When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
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I was about five years old when I got my first bike. It was a Christmas present.
Like all good Christmas presents, it required a bit of assembly.
I remember my dad putting it together and putting on the training wheels. I loved that bike. There were three houses on our block, and I used to ride it back and forth for hours at a time.
Once I started to understand how to ride, the day came where Dad took off the training wheels. This led to a few crashes and skinned knees, but as I got the hang of it, I learned one of the most important lessons in my life.
I just didn’t know it at the time.
When you’re riding a bike, it’s not difficult to stay upright as long as you’re moving forward. But staying upright after you stop is almost impossible.
It takes real skill and focus to stay upright when you’re not moving. To be honest, I still can’t do it very well.
But as soon as I start moving forward, it’s easy. As a five-year-old, I even learned to do some tricks. I could get fancy – as long as I was moving.
And that lesson couldn’t be truer in every area of life. Relationships are either moving forward or falling over.
Businesses are either moving forward or falling over.
Your own education is either moving forward or falling over.
You either move forward or you crash. Those are the only two options. It’s impossible to stay upright for long without momentum.
You may not be going in exactly the right direction. It may not be as smooth as you’d like it to be.
In fact, sometimes it’s really bumpy. But as long as you’re moving forward, you’re far more likely to stay upright.
Here’s the point: The best source of learning is action.
Sure, look at the analytics. Review all those fancy charts and graphs. But remember, action is the most important data stream.
And it’s easier to stay upright when you’re moving forward.
So just keep pedaling.
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I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment.
In a word, it’s boring.
But here’s the truth: boring doesn’t attract attention.
Boring doesn’t sell.
Boring doesn’t make a difference.
Boring doesn’t change the world.
Boring doesn’t drive engagement.
Boring doesn’t build the future.
Boring isn’t even read.
It’s skimmed, then dropped.
Do you have to be over-the-top crazy? No.
Do you have to be offensive? No.
But do you have to be boring? Absolutely not.
In this podcast, we break out five ways you can avoid creating boring content. It’s easier than you think.
We all consume content. We listen to podcasts. We watch YouTube. We watch TV.
Content marketing isn’t just a fad. It is the way you’ll get discovered online.
In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years.
In this episode, I download all the data Facebook has collected on me over the past 10-15 years.
Here’s what we discuss:
- How much data was correct?
- How much data was incorrect?
- What data was missing?
- Do I trust Facebook’s marketing data?
If you’d like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I’d love to know how accurate you think your own Facebook data is on you.
Welcome to Episode 2 of the Analytive Podcast!
In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry.
Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.
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