- Data and Analytics
- Google Analytics
- Social Media
- Video Production
- Web Development
I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment.
In a word, it’s boring.
But here’s the truth: boring doesn’t attract attention.
Boring doesn’t sell.
Boring doesn’t make a difference.
Boring doesn’t change the world.
Boring doesn’t drive engagement.
Boring doesn’t build the future.
Boring isn’t even read.
It’s skimmed, then dropped.
Do you have to be over-the-top crazy? No.
Do you have to be offensive? No.
But do you have to be boring? Absolutely not.
In this podcast, we break out five ways you can avoid creating boring content. It’s easier than you think.
We all consume content. We listen to podcasts. We watch YouTube. We watch TV.
Content marketing isn’t just a fad. It is the way you’ll get discovered online.
In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years.
In this episode, I download all the data Facebook has collected on me over the past 10-15 years.
Here’s what we discuss:
- How much data was correct?
- How much data was incorrect?
- What data was missing?
- Do I trust Facebook’s marketing data?
If you’d like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I’d love to know how accurate you think your own Facebook data is on you.
Welcome to Episode 2 of the Analytive Podcast!
In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry.
Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.
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