PPC (Pay-Per-Click) Ad Management for Your Business from Analytive
PPC (pay-per-click) advertising is an amazing tool to boost your website traffic, win new customers, and make sales. It’s based on the radical idea that you should only pay for actual results.
Analytive’s PPC ad management services include:
- Paid search campaigns that showcase your business at the top of related searches.
- Google Ads (formerly Google Adwords) campaigns for search, as well as ads placed across the web as banners, boxes, and more.
- Social media ad campaigns, including Facebook Ads, that reach your current customers where they’re at and help you find your new favorite customers.
- Remarketing campaigns to bring in repeat business and warm cold leads.
- PPC audits that find the strengths and weaknesses in your current campaigns, giving you direction and confidence in your marketing.
If you’re interested in what a PPC campaign can do for your business, request a free quote. We’ll take a look at your current online presence and your goals to come up with ideas on how we can help build your business.
What is PPC advertising?
PPC, or pay-per-click, is online advertising where you pay a certain amount for each click on your ad. You probably see (and click on!) these ads all the time.
Some examples you’ve likely encountered in the wild:
- A banner ad, pop-up image, or another display ad on a website you’re browsing
- Sponsored search results that appear in Google
Ads and sponsored posts on Facebook, Instagram, and other social media platforms
- Video ads that appear before or after streaming videos
- Brands or products you’ve checked out previously “following” you around the web
(Not all digital advertising uses a PPC model. Some platforms also let you pay for impressions, which is how many times your ad appears to someone. Unpaid SEO and organic social media campaigns might also make up your overall digital marketing strategy.)
Why search ads should be part of your strategy:
When we do PPC management (especially in search), we have one big advantage. When someone searches for a product or service, they have a high intent to purchase soon. We’re catching them at a time when they are in the process of researching the exact product or service you offer!
So we know that when we get in front of people actually searching for our keywords, they are ready to buy. It’s our opportunity to reach the people we know are in the market for our product or service.
How cool is that?
Do pay-per-click ads still work?
You’ve probably heard some impressive figures thrown around about the power of PPC, such as how the average business brings in about $2 in revenue for every $1 it spends on Google Ads, or how search ads routinely boost brand awareness by 80% or more.
This translates into serious growth for most businesses.
For example, we worked with one of our clients, a top software development company in Colorado, to launch a PPC campaign that increased web traffic from PPC by 30% and resulted in impressive new leads from QualiTest Group, University of Michigan, Caliper Technologies, and more.
What makes a great PPC campaign?
We help businesses build PPC ad campaigns that not only deliver clicks but also focus on the goals that matter to your business. After all, if someone clicks on your ad and then clicks away… you’ve just paid for nothing.
We build our campaigns on the idea that you need to get the right click, then follow through with a great experience to close the deal. (Check out our PPC cheat sheet to learn more about our philosophy here.)
Great PPC campaigns are built with:
So how do we get it right? We closely monitor your campaign performance and make changes all along the way. We take our obsession with analytics and put it to good use fine-tuning your PPC campaign.
PPC Advertising FAQs
Most businesses should do both!
Think of SEO as a cruise ship, and PPC as a speedboat. SEO is a slow-moving, long-term strategy for growth. PPC is fast and immediate; you’ll see returns as long as you’re putting money into it, but once you stop, the momentum doesn’t last long.
Ideally, the two work together to drive immediate gains and long-term growth.
When it’s done poorly. We’ve all been exasperated by bad advertising on the web.
That’s why we take the time to decode the right audiences for your business, figure out how and where to reach them on the web, and deliver a message that makes sense.
When it’s done right, PPC is extremely helpful to your customers. It’s how they learn you’re ready to help them with a problem.
For example, if someone just got engaged and is looking to book a honeymoon getaway, they’re going to be delighted to see an ad for a romantic B&B with special honeymoon packages in the city they’re planning to visit.
It’s the irrelevant ads that are annoying.
It’s a great question! When we deliver a custom quote for you, we’ll give you an honest evaluation of where we think you’ll see the most bang for your buck.
In general, PPC campaigns help bring you more web traffic, more customers, and more leads. We’ve found that almost any kind of business can benefit.
If you look at the top Google advertisers for any given year, you’ll find a pantheon of incredibly successful companies. Amazon, for instance, is estimated to spend at least $10.3 million dollars a month on Google Ads. We’d say if you have an opportunity to do business like Amazon (on a scale that makes sense for you), you should take it.