Since everyone wants to talk about how much they spend on ads, we will too.In 2021, we spent well over 7-figs across many clients. We also covered a ton of different channels: Instagram, Facebook, Youtube, Google Display, Google Search, and LinkedIn.Here are the key takeaways from monitoring that spend closely:First, You have to match the […]
The other day I was hanging out with my 14-month-old kid when the song “Silverado for Sale” came on the radio. (If you haven’t heard it, you can check it out on YouTube here.)About halfway through the song, I realized that this is a masterclass in ad copywriting. Let’s break it down.BackgroundThis song is about […]
Listen Now: Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors […]