Metrics. KPIs. Goals. Analytics. Data. It has a nice ring to it, doesn’t it? Very “business”. And it’s safe. No one ever criticized you for having too many metrics. “More data is better,” scream consultants and data scientists from the rooftops. Anything with “data analysis” in the title is easy to push through budgeting. As […]
Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State […]
In order to approve a request from a Google Ads Manager account, complete the following steps: Step 1: Send Code The first step is to send your 10-digit Google Ads account code to your manager. They will then request access. Your 10-digit code is in the upper right side of the screen. It looks like […]
Ladies and Gentlemen, I’m super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to […]
Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These […]
Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local […]
Quick Update — Since we last spoke Harry’s launched Copywriting Examples. If you are writing or plan to write sales copy, give it a look. Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, […]
Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How […]
Nearshoring – Finally, we get to Nearshoring. Nearshoring began as companies recognized the challenges with traditional offshoring, but also realized that many software products are not being built because companies cannot afford the standard prices of US-based devs. The premise of nearshoring is: Let’s find a country that is in a similar timezone as the US […]
Located in Fort Collins, CO, Analytive is not a cookie cutter ad agency. We don’t believe in the typical process taken by ad agencies. We believe in providing our clients with an effective marketing strategy to maximize their sales. Our team specializes in a variety of growth services including, SEO, account-based marketing, lead generating funnels, […]