There’s a story of an old grocery store proprietor who made a calculation about the lifetime value of his customers. He estimated that people shopped at his store once a week and on average spent about $100 each time they came in. If you take $100 a week, and multiply it by 52 weeks, you’re […]
There’s a book called Rich Dad, Poor Dad that has probably done more to change my thinking about money than any other book. The premise is pretty simple: instead of buying liabilities (TVs, clothes, cars) you should instead spend your money on assets – things that make you money over time. This includes stocks, bonds, businesses, real […]
My very first “real” job was as a bank teller. Or more specifically a “credit union” teller. A family friend of ours was a manager of a local credit union branch. He got me connected, but I went through the hiring process like everyone else. After I got hired, they begin the process of indoctrinating […]
Branding, Growth, PPC, Strategy
Here’s a fun project for you: Open up a new tab in your browser. Type in “Top Google Advertisers in 2016”. Or you can pick 2017. Or 2011. In fact, if you pick virtually any year in the past two decades or so, you’ll find that Amazon was one of the top Google spenders. Most […]
Branding, Entrepreneurship, Growth, Podcast, Social Media, Strategy
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.
Episode 8 – Losing the Fight (Literally) And Still Winning Big 🥊🥊 Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.
About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since I’ve first discovered them, they’ve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often “offensive” if you’re […]
One of the biggest challenges when onboarding new clients is getting access to the proper permissions. Every ad, analytics review, tag implementation, and page edit requires permissions. This document is designed to be the one-stop place for instructions on how to add our team to each of your tools. To make it easy, we created […]
Branding, Entrepreneurship, Strategy
For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor’s […]
When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
