One of my favorite marketing people in the world is Dan Kennedy. He’s an old-school direct marketer with the ability to speak the brutal truth. And at times he’s a bit like your cranky uncle. One of Dan Kennedy’s core ideas is the marketing triangle. See this image for an example: Dan Kennedy’s Marketing Triangle […]
When it comes to lead generation, use a spear, not a net. In this week’s episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive’s latest initiative, XABM. Let’s start getting your business more value with less waste through Account-Based Marketing. Listen to the full episode and subscribe to […]
When evaluating PPC campaigns, sometimes we miss the forest because of the trees. We want to do deep dives into metrics like CPM per audience and Conversion assists. And at times that can be valuable. But what do we look at first? What can those of us who aren’t data-scientists and uber-nerds learn from PPC? […]
When I first tried to track Hubspot forms in Google Tag Manager, it was confusing. But after spending a few minutes with it, there’s actually a super simple way to track each form uniquely. In order to do this properly, we’re assuming a couple things: You’re using Hubspot Forms embedded on your site (not another […]
The truth is: the quickest way to blow your marketing budget is to be “creative.” Your advertising needs to sell. In this week’s podcast, we discuss how to avoid the “creative advertising” trap. Listen to the full podcast now on Spotify. For more content like this, join our mailing list by going to analytive.com/email
Scrolling through LinkedIn last week, I saw an AdWeek article that piqued my interest. It highlighted a recent winner of an award called “Brand Genius” given by one of the major advertising publications. One of the finalists was responsible for branding and marketing for one of the major fast-food chains. The article talks about his […]
No one can deny that the current cultural trend is all about customization. From iPhones to Nike shoes to the personalization of millions of other products, tailoring design to fit an individual or small group is the new norm. Consumers want to know they matter and that they’re being heard, and it’s no different in […]
In high school, we had a family friend who was on the police force in the town where I grew up. He was the K9 officer – so his partner was a 90 pound, sharp-fanged, lethal weapon. Seriously…that German Shepherd was intense. My friend told us that when he first got the dog, you couldn’t […]
Oh, long copy, how powerful you are. How beautiful you are at persuading and delivering answers. For telling stories. For being so dependable in sales and in marketing. Your ability to explain complex topics, build trust, and endure for time immemorial is simply unmatched. Although many people will never read you, the people who do […]
This past weekend I spent some time in NYC. Among all the other tourist-y things there, my wife and I caught Disney’s Aladdin on Broadway. If you get it a chance to see it, do it! It’s quite good. The original story of Aladdin is actually from a collection of Middle Eastern literature called One […]