Account-Based Marketing, Strategy
No one can deny that the current cultural trend is all about customization. From iPhones to Nike shoes to the personalization of millions of other products, tailoring design to fit an individual or small group is the new norm. Consumers want to know they matter and that they’re being heard, and it’s no different in […]
In high school, we had a family friend who was on the police force in the town where I grew up. He was the K9 officer – so his partner was a 90 pound, sharp-fanged, lethal weapon. Seriously…that German Shepherd was intense. My friend told us that when he first got the dog, you couldn’t […]
Oh, long copy, how powerful you are. How beautiful you are at persuading and delivering answers. For telling stories. For being so dependable in sales and in marketing. Your ability to explain complex topics, build trust, and endure for time immemorial is simply unmatched. Although many people will never read you, the people who do […]
Branding, Copywriting, Strategy
This past weekend I spent some time in NYC. Among all the other tourist-y things there, my wife and I caught Disney’s Aladdin on Broadway. If you get it a chance to see it, do it! It’s quite good. The original story of Aladdin is actually from a collection of Middle Eastern literature called One […]
The other day I was surfing LinkedIn when I was presented with an ad. It was for an ebook that was extremely relevant to a topic (hiring) that I was looking into at the moment. The company sponsoring the ad is a major player in the Enterprise software market. It’s a name that you would […]
Lately, I’ve been digging deep into the past century of advertising. When you research some of the best ads from the past 100+ years, you quickly find some common themes. And perhaps the most impactful one is this: Ads don’t have to look like ads. Have you ever noticed that people spend hours every day […]
Having a solid content marketing strategy can open up a whole new world of possibility and opportunity for businesses to connect with their target audience. At Analytive, we have the right resources and a talented team of experts to help get your business to where it needs to be. We’ve worked with some of the […]
In the age of digital, where we can (supposedly) track everything, does brand still matter? Do exposure, impressions, eyeballs, and visibility matter? Or should we just focus on conversion? This is a question that I face internally, and I face with all my clients. Five years ago, I would’ve said that brand was less relevant […]
I grew up in the country in Indiana. Our neighbor had a large open field behind his house. It was in this field I learned trap shooting. For those of you unfamiliar with this Olympic sport, you are given a shotgun and clay frisbees (known as “clay pigeons”) are tossed up on the air by […]
