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July 11 2018

Rich Business, Poor Business?

Growth, Strategy

There’s a book called Rich Dad, Poor Dad that has probably done more to change my thinking about money than any other book. The premise is pretty simple: instead of buying liabilities (TVs, clothes, cars) you should instead spend your money on assets – things that make you money over time. This includes stocks, bonds, businesses, real […]

July 3 2018

💵Credit Unions have a branding problem 💵

Branding

My very first “real” job was as a bank teller. Or more specifically a “credit union” teller. A family friend of ours was a manager of a local credit union branch. He got me connected, but I went through the hiring process like everyone else. After I got hired, they begin the process of indoctrinating […]

June 27 2018

Amazon is Doing it. Why Aren’t You?

Branding, Growth, PPC, Strategy

Here’s a fun project for you: Open up a new tab in your browser. Type in “Top Google Advertisers in 2016”. Or you can pick 2017. Or 2011. In fact, if you pick virtually any year in the past two decades or so, you’ll find that Amazon was one of the top Google spenders. Most […]

June 18 2018

The Secret Conversion Marketers Don’t Want You To Know 🙊🙊- Episode 9

Branding, Entrepreneurship, Growth, Podcast, Social Media, Strategy

What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.

June 16 2018

How To Lose and Still Win

Growth, Podcast, Strategy

  Episode 8 – Losing the Fight (Literally) And Still Winning Big 🥊🥊 Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.

June 13 2018

Army Vets, Guns, and Coffee ☕

Branding, Growth

About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since I’ve first discovered them, they’ve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often “offensive” if you’re […]

June 12 2018

Adding User Permissions for LinkedIn, Twitter, Google Analytics, Google AdWords

Strategy

One of the biggest challenges when onboarding new clients is getting access to the proper permissions. Every ad, analytics review, tag implementation, and page edit requires permissions. This document is designed to be the one-stop place for instructions on how to add our team to each of your tools. To make it easy, we created […]

June 10 2018

Losing the Fight (Literally) And Still Winning Big – Analytive Podcast – Episode 8

Branding, Entrepreneurship, Strategy

For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor’s […]

June 7 2018

The Illusion of Precision – Analytive Podcast

Branding, Podcast

When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.

May 29 2018

The Hidden Metric 🕵

Data and Analytics, Growth, Strategy

There’s a marketing metric that I don’t hear talked about much. In fact, most reports don’t contain it, and most agencies don’t report on it. This metric is frequency. Frequency is simple. How often are you in front of your customers and prospects? In the days of radio and TV, this metric was reported a LOT. […]

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