Why do we feel so connected to successful people? Most times, it’s because they are presenting their journey authentically. In this week’s podcast, we will why sharing your human side with your audience will actually strengthen your brand story. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast […]
A foreign language film has never won best picture at the Oscars. ROMA is a black and white foreign language film released on a streaming service (Netflix). Needless to say, it’s got a bit of a hill to climb to win best picture. Yet, Netflix thinks it can win with ROMA. And it’s hedging its […]
In order to attract critters (leads) to your business, you must offer the right bait (content). In this week’s podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor […]
Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static. In this week’s podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd. Listen to the full episode and subscribe to all […]
Account-Based Marketing, Strategy
Why Marketers Struggle to Reach Customers: Ad Campaign Targeting Is WAY Off The other day as I was scrolling through LinkedIn, I got served an ad to apply to be an electrician. Although it sounds really fun, I’m a bit busy running a marketing agency. And truthfully, I’d probably burn your house down on accident […]
Why Your Copy Should Be Like a Playground Slide When I was about 10 years old, the church my family attended growing up installed a new playground. “New” is relative – it was a lot of old metal parts re-purposed into a playground I’m pretty sure this whole playground was invented before there were things […]
One of my favorite marketing people in the world is Dan Kennedy. He’s an old-school direct marketer with the ability to speak the brutal truth. And at times he’s a bit like your cranky uncle. One of Dan Kennedy’s core ideas is the marketing triangle. See this image for an example: Dan Kennedy’s Marketing Triangle […]
When it comes to lead generation, use a spear, not a net. In this week’s episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive’s latest initiative, XABM. Let’s start getting your business more value with less waste through Account-Based Marketing. Listen to the full episode and subscribe to […]
When evaluating PPC campaigns, sometimes we miss the forest because of the trees. We want to do deep dives into metrics like CPM per audience and Conversion assists. And at times that can be valuable. But what do we look at first? What can those of us who aren’t data-scientists and uber-nerds learn from PPC? […]
When I first tried to track Hubspot forms in Google Tag Manager, it was confusing. But after spending a few minutes with it, there’s actually a super simple way to track each form uniquely. In order to do this properly, we’re assuming a couple things: You’re using Hubspot Forms embedded on your site (not another […]
