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Bad SEO Advice 🙄 🙄
“Write a blog. That’s good for SEO…” A local doctor hired a marketing company to help design their website and provide SEO services. For the SEO consultation, his marketing agency added some keywords to the title tag and told the doctor that he needed to “write a blog” because it “was good for SEO”. Thanks […]
A Love Note to Long Copy ❤️
Oh, long copy, how powerful you are. How beautiful you are at persuading and delivering answers. For telling stories. For being so dependable in sales and in marketing. Your ability to explain complex topics, build trust, and endure for time immemorial is simply unmatched. Although many people will never read you, the people who do […]
A genie, a magic lamp ✨, and how curiosity could save your life 😯
This past weekend I spent some time in NYC. Among all the other tourist-y things there, my wife and I caught Disney’s Aladdin on Broadway. If you get it a chance to see it, do it! It’s quite good. The original story of Aladdin is actually from a collection of Middle Eastern literature called One […]