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startup pr

Elevating Your Startup with Effective PR: A Comprehensive Guide

Elevating Your Startup with Effective PR: A Comprehensive Guide In the bustling world of startups, making your mark and standing out from the competition is crucial. Public Relations (PR) offers a strategic advantage, enabling startups to build brand awareness, establish credibility, and foster relationships with their target audience. At Analytive, we understand the unique challenges […]

brand perception examples

Navigating the Waters of Brand Perception: Importance, Measurement, and Real-World Examples

Navigating the Waters of Brand Perception: Importance, Measurement, and Real-World Examples In the vast ocean of brands vying for attention in the market, brand perception emerges as a crucial lighthouse guiding businesses towards success or steering them away from potential pitfalls. Brand perception, the sum of feelings, attitudes, and impressions that consumers have about a […]

domain name buying service

Navigating the World of Domain Buying and Selling

A Guide to Choosing the Best Domain Broker Service In the digital age, a domain name is more than just an address for your website; it’s a critical component of your brand’s identity and online presence. As the demand for concise, memorable domain names increases, the process of buying or selling domains has become a […]

small business bio

Crafting the Perfect Instagram Bio for Small Businesses: An Analytive Guide

Crafting the Perfect Instagram Bio for Your Small Business: Stand Out and Connect In the vibrant world of Instagram, where millions of small businesses vie for attention, your bio serves as the crucial first impression that can captivate potential customers and set you apart from competitors. At Analytive, we understand the power of a well-crafted […]

You have 5 seconds…. ⏱⏱

There’s a used appliance store near our house. I drive by it every time I come into town. It looks like the definition of a “mom and pop” shop. It’s an old concrete building. And it hasn’t been painted in 20 years. If you merged a thrift shop and an appliance store, you’d get this […]

A genie, a magic lamp ✨, and how curiosity could save your life 😯

This past weekend I spent some time in NYC. Among all the other tourist-y things there, my wife and I caught Disney’s Aladdin on Broadway. If you get it a chance to see it, do it! It’s quite good. The original story of Aladdin is actually from a collection of Middle Eastern literature called One […]

Is that an ad? 🤔🤔🤔

Is that an ad? 🤔🤔🤔

Lately, I’ve been digging deep into the past century of advertising. When you research some of the best ads from the past 100+ years, you quickly find some common themes. And perhaps the most impactful one is this: Ads don’t have to look like ads. Have you ever noticed that people spend hours every day […]

The *One* Reason Exposure Matters

In the age of digital, where we can (supposedly) track everything, does brand still matter? Do exposure, impressions, eyeballs, and visibility matter? Or should we just focus on conversion? This is a question that I face internally, and I face with all my clients. Five years ago, I would’ve said that brand was less relevant […]

📰📰What We Can Learn From Great Print Ads

Over the past couple of weeks, I’ve been on a deep dive into print advertising. Although print ads are far less sexy than social media or Facebook Ads, they were an anchor of the advertising industry for many years. And good print ads are RARE. If you pick up a magazine at your local supermarket, […]

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