Lately, I’ve been digging deep into the past century of advertising.
When you research some of the best ads from the past 100+ years, you quickly find some common themes.
And perhaps the most impactful one is this: Ads don’t have to look like ads.
Have you ever noticed that people spend hours every day reading Facebook, watching the news, or otherwise being entertained and “informed”? Yet everyone complains about the ads. Most people think the ads are the worst part of the TV or social media experience.
Because most ads look like ads!!! They are put there only to serve the advertiser’s need. They aren’t informative. A few are entertaining. But they mostly just tell you to “BUY!”
Of course ads need to sell. If they don’t sell, they aren’t great ads.
But sometimes your ad can sell as well or better by informing the user. By adding value. By introducing a new concept.
Now I’m not saying you should deceive users. Of course you should let people know that it’s an ad.
But the content itself doesn’t have to look like an ad.
Now it’s your turn: What if you created ads that didn’t look like ads?
What if they were informative, entertaining, and engaging?
It’s at least worth the experiment.
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