So you decided it’s a good idea to hire a social media manager?
Nice. Now what?
Most people go try and find an intern or a student.
“They know how to use Facebook, so they’d be good, right?”
Or maybe you try and get someone just out of school who’s looking for their next gig.
Regardless, your job description probably looks a little something like this. (I found this with a quick google search online)
Brands, goals, community, blah, blah, blah…… And of course SEO. (By the way, SEO is really hard to do well…but that’s the topic of another post.)
Here’s the truth: You won’t win on social media with that strategy.
Ever since Facebook, Instagram, and the like have changed their algorithms, it’s no longer about direct community engagement.
Sure, you need to share and schedule posts. And yes, you need to have someone reply when a fan engages with what you’re doing.
But that’s not how you win big.
You win big by being a content creator.
Social media is simply a content broadcasting platform with some engagement tools added on.
There are really only four types of content: video, text, audio, images.
If you want to be winning on social media, your first hire needs to be for someone who is a creator.
Maybe they run around and follow you with a video camera.
Maybe they take killer photographs of your products, services, or events.
Perhaps they write thought provoking and valuable content.
Or maybe their interview folks and record a podcast.
It ultimately doesn’t matter.
But what does matter is that your first hire is someone who creates. You’re much more likely to have success if you create.
Otherwise you’re just re-amplifying the stuff other people have already created.
Create first. Promote second.
Until Next Time,
Tyler @ Analytive