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When we’re talking to businesses about marketing, I hear a common pushback. It sounds something like this:
“Our industry is so niche, we already know all the customers.”
“Our industry is niche so marketing will never work.”
Now don’t get me wrong, there are some very niche industries.
But if your product solves a real problem, then I guarantee you that people are looking for your product!
That’s where the power of search comes in.
When you understand what your customers are searching for and you rank for those keywords, you’re getting free leads.
And here’s the beauty of doing SEO in a niche industry: You’re far more likely to succeed!
SEO in crowded markets is tough.
You may be competing against major brands or household products in many industries.
But there’s a long tail of products and services that are extremely niche.
In these niches, it’s easy to outrank the competition with just a little bit of work.
Many of your competitors still have terrible websites, poor site architecture, and low-quality backlink profiles.
When we work with brands in niche industries (like manufacturing), we typically see results quickly.
This is because there are so many underdeveloped opportunities.
If you’re in a niche industry, there’s a good chance some small changes to your website SEO will help you rank quickly.
Your customers are looking for you. You should make it easy to find you.