I’m currently sitting in the airport waiting to board a plane. Prior to sitting down, I wanted to grab a quick bite to eat.
The Caribou Coffee in the terminal line was long – to say the least.
But tucked away in a corner was a Pizza Hut.
Interesting…Pizza Hut for breakfast?
As I walked up to the counter, I realized something: The only items they are selling are sausage, egg, and cheese breakfast sandwiches.
For lack of time (and out of sheer curiosity), I ordered one.
The sandwich and coffee were “meh” at best.
But what happened to Pizza Hut? No breakfast pizza? No ultra-cheesy-stuffed-crust breakfast calzone? I mean, pizza is literally in their name!!!
I get it, they pay for space at the airport and want to make money at all hours including breakfast.
But if you’re Pizza Hut you don’t do that by selling breakfast sandwiches.
You do it by selling breakfast pizza. Or breakfast calzones. Or some fruity-pizza-pastry-thingy.
Now I just had a “meh” experience with Pizza Hut. They decided to sell me something that wasn’t good. It was off-brand for them. And it leads to a bad experience for me.
If I could talk to the manager of this Pizza Hut, I’d just want to tell them “It’s OK to be you!”
Chick-fil-a has chicken breakfast sandwiches (that are amazing, btw). Qdoba has breakfast burritos (also very good).
Pizza Hut has breakfast sandwiches. WTF?
Pizza Hut should create and own the breakfast pizza marketplace. But instead, they settled with crappy biscuits.
So my question to you: where is there an opportunity to grow your business and just be you? What new niche can you build where you have something unique to offer?
If you’re Pizza Hut, don’t offer biscuits. Offer pizza.