From time to time, we have realtors who want to work with us. From a digital standpoint, being a realtor is tough.
Not only is it super competitive with other realtors, but you have massive companies with deep pockets (Zillow, Redfin, etc.) that are competing for attention online.
So what do we suggest when we work with realtors? (Honestly, it’s the same advice we give a lot of other companies).
FIND A NICHE!
Most people assume this means a product niche. In real estate, this could be things like single-family homes, luxury condos, beach properties, ski condos, or about anything else.
And that’s one way to pick a niche.
But here’s another: Find a niche audience that you can relate to within the broader audience.
What does that mean?
For example, say you’re a motorcycle guy (or gal). You love your bike, and you ride around with buddies on new routes and love reading motorcycle magazines.
That’s awesome. You can become the realtor to motorcycle folks. That doesn’t mean you have to sell “motorcycle properties” (not sure what those even are).
But when you run your marketing (on Facebook, in print, whatever), you focus on motorcycle lovers. Maybe you have a picture of yourself with your prized bike. Or you start to sponsor motorcycle events. Or maybe even plan a charity ride for your favorite charity.
The point is: you may or may not be a better realtor than the next person. But people will like you because they can relate to you. You share a common interest in motorcycles.
You are a realtor that could sell any property (no product niche), but you sell to your motorcycle audience (audience niche).
There are a million audience niches: demographics, interests, political persuasions, hobbies, etc.
With a big enough market, you can carve out an incredibly profitable niche audience fairly easily.
I once heard someone say: “The riches are in the niches”. It couldn’t be more true.
Until Next Time,
Tyler @ Analytive