XABM Account-Based Marketing
XABM: Account-Based Marketing That Targets Companies You Actually Want
XABM is Analytive's account-based marketing program. Instead of casting a wide net and hoping, we focus your effort on named companies and the people inside them who make buying decisions.
Talk to AnalytiveWHAT THIS HELPS YOU DO
- Focus on named target accounts, not anonymous traffic
- Reach the buying-committee members who influence decisions
- Sales and marketing working from the same target list
- Less wasted reach and a clearer line to revenue
A clearer way forward
Strategy should make the next move obvious.
Account Selection
We start by defining the companies worth pursuing and the roles inside them who shape the decision, so effort goes where it can actually close.
Coordinated Outreach
Content, ads, and landing pages work together to reach those accounts across channels with a message that fits where they are in the process.
Sales and Marketing Alignment
We align both teams around the same accounts and definitions so leads don't fall through gaps and follow-up is timely.
The approach
Why Account-Based Marketing
For companies with a defined set of high-value prospects, broad campaigns waste budget on people who will never buy. ABM flips the model: pick the accounts that matter, then concentrate your marketing and sales on them.
XABM supports that with content, ads, landing pages, and measurement built around your target list rather than a generic funnel.
What matters
How We Measure It
We track engagement and progress at the account level, so you can see which target companies are moving and where sales should focus next, instead of judging success by raw lead volume.
Before you decide
Common questions
Is ABM right for my business?
ABM fits best when you sell to a defined set of higher-value accounts with multiple decision-makers. If your sales are high-volume and low-touch, a broader approach may serve you better, and we'll say so.
How do you decide which accounts to target?
We work with you to define fit criteria, then build a target list from your ideal customer profile and existing pipeline rather than guessing.
What does XABM include?
Depending on scope, it can involve account selection, content, ads, landing pages, and measurement, coordinated with your sales team. We tailor the mix to your goals.
How is success measured?
We look at engagement and movement within your target accounts, not just top-of-funnel volume, so the numbers reflect progress toward real deals.
Take the next step
Want to focus your marketing on the accounts that matter?
Tell us who you're trying to reach and we'll show you how XABM would concentrate your effort where it counts.
Talk to Analytive