The Analytive Blog
Marketing that's inputs and outcomes.
Practical, no-fluff thinking on SEO, paid ads, and building marketing that drives revenue.
Work or Pay
About two weeks ago, I met with a small business owner looking to grow his business. But he had a predicament. He had spent a bunch of money on advertising already (not with my company) and didn’t get a good return. But he also didn’t really want to learn marketing or put in the time […]
SEO Leads – Text Message
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
SEO: The Biggest ROI for Local Businesses
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
Call-to-Action
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
I thought you’d never ask….. (Or why to add a call to action)
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
Steal Your Users
Whether you are building a website, a product, or an app, getting your first users is tough. Where do those first few users come from? How do they find you? The answer is simple: You steal them. You steal them from your competitors. You steal them from other platforms. Now I’m not talking about doing […]
The Number One SEO Ranking Factor
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]
The Number #1 SEO Factor Most People Ignore
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the hundreds of factors that […]
Patience and Speed
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
How to Hire a Social Media Manager
So you decided it’s a good idea to hire a social media manager? Nice. Now what? Most people go try and find an intern or a student. “They know how to use Facebook, so they’d be good, right?” Or maybe you try and get someone just out of school who’s looking for their next gig. […]
Adding and Managing Users in Your Google Analytics Account
If you’re partnering with someone to help you improve your Google Analytics, you’ll more than likely need to add a user to your Google Analytics account. Google has made this very simple to ensure that you can easily add users quickly and easily. The first step is to login to your Google Analytics account. Once […]
What To Expect When Working with Analytive
Hi! Tyler here. By working with us, you’ve joined a small group of businesses and entrepreneurs that are the best at what they do. We’ve grown companies across a variety of industries and in over a dozen verticals. These include tech companies, VC backed SaaS companies, accelerators, and B2C product companies. Many of our clients […]
Flexible Websites
There’s a good chance your website has a serious problem. And I’m not talking about design – although that is important. I’m not talking about copy – although that is even more important. And no, it’s not that your site isn’t mobile friendly. Or that it “looks old”. All of those things matter, but they […]
Facebook Doesn’t Want You To Succeed
Here’s something you may not realize: Facebook doesn’t want you to succeed organically. (And by organically, we mean getting people to like your page and see your posts without paying or boosting) I meet with business owners all the time talking about the work and effort they’re putting into their Facebook pages. They spend hours editing photos, […]
Nobody Cares
That’s the advice I recently gave a friend when he asked me about copywriting. It may sound cruel, but the fact is nobody cares about your business. They don’t care about how many employees you have, whether it’s your birthday, or how long you’ve been in business. They don’t care if you have the latest technology or who […]
Do What Works
In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]
Google Ads vs. Facebook Ads
As we help clients build their businesses, I often get questions around which ad platforms should be used. When it comes to paid ads, there are dozens of different platforms. By far the most common (and often most powerful) are Google AdWords and Facebook Ads. But there’s often confusion on when to use which service. […]
Marketing Metrics And KPIs – Email, Social Media, Analytics, and Everything In Between
Introduction: In this guide, we’ve outlined the key metrics and methodologies we believe will help your company better meet the needs of your clients and show continued value. The goals of this document are: Create a reference for your company to use when in need of quantitative objectives for clients Outline key performance indicators (KPIs) […]