Google Analytics is a powerful tool, yet it fails in automatically tracking across multiple domains.
This results in missing pieces.
The missing pieces that you would need to paint a complete picture of visitors on your website.
Luckily, it’s an easy fix.
But does everyone need it?
Well, not everyone needs cross-domain tracking.
Many websites only use a single domain with a defined conversion goal. If that sounds like you, then congrats! Your Google Analytics will take good care of you.
This is because typically, Google Analytics tracks a user on a single domain.
However, once that user clicks to load another page, on a different domain, a new session is created.
So, Google Analytics creates a new session every time?
And that’s why this makes it more difficult to track the user journey.
Implementing cross-domain tracking allows a user to be tracked, no matter which domain they travel to.
This is particularly important for websites that engage in e-commerce through Shopify.
When a customer goes from your website to the Shopify purchase page, you want to ensure that they are being tracked correctly.
I know, it sounds a little tricky.
But it’s a lot easier to implement than you think.
This is why we put together a short video, detailing what cross-domain tracking is and how easy it is for you to install.
Watch the video above to see how simple it really is!
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