Metrics. KPIs. Goals. Analytics. Data. It has a nice ring to it, doesn’t it? Very “business”. And it’s safe. No one ever criticized you for having too many metrics. “More data is better,” scream consultants and data scientists from the rooftops. Anything with “data analysis” in the title is easy to push through budgeting. As […]
Quick Update — Since we last spoke Harry’s launched Copywriting Examples. If you are writing or plan to write sales copy, give it a look. Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, […]
Manufacturers who once relied on a handshake at a trade show or a connection made at a site demo have found the need to rethink their marketing strategy. With 46.8% of the global population using the internet in 2017, more and more businesses are moving into the online space. Manufacturers are quickly beginning to realize […]
We spend a lot of time doing SEO. We’ve worked with agencies, Inc 5000 companies, ecommerce engines, B2B niche services, and just about every other type of company. Regardless of the type of company, the first step is always performing in-depth keyword research. Having spent years doing keyword research, I’ll be the first to admit […]
Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not. In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more […]
Every year I head up to Steamboat Springs with a group of close friends to snowboard. In addition to our core group, there are around 20 other people who go up. Inevitably, there are a few “newbies” who get out on the slopes. As someone who grew up in Indiana, I didn’t learn to snowboard […]
In high school, we had a family friend who was on the police force in the town where I grew up. He was the K9 officer – so his partner was a 90 pound, sharp-fanged, lethal weapon. Seriously…that German Shepherd was intense. My friend told us that when he first got the dog, you couldn’t […]
I grew up in the country in Indiana. Our neighbor had a large open field behind his house. It was in this field I learned trap shooting. For those of you unfamiliar with this Olympic sport, you are given a shotgun and clay frisbees (known as “clay pigeons”) are tossed up on the air by […]
There’s a story of an old grocery store proprietor who made a calculation about the lifetime value of his customers. He estimated that people shopped at his store once a week and on average spent about $100 each time they came in. If you take $100 a week, and multiply it by 52 weeks, you’re […]
There’s a book called Rich Dad, Poor Dad that has probably done more to change my thinking about money than any other book. The premise is pretty simple: instead of buying liabilities (TVs, clothes, cars) you should instead spend your money on assets – things that make you money over time. This includes stocks, bonds, businesses, real […]