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How Apple is Winning On Social Media

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To say that Apple is successful on social media is an understatement. Even today, a search for #apple on Twitter reveals a post every couple minutes (and sometimes far more often). As a company and as a brand they get regular social media coverage, even when they aren’t releasing new products. Now you might be thinking, […]

“I can do anything…I’m an expert.”

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How many of us have been here? I know that I have, and I know how frustrating it can be. To be honest, these are the meetings we need to work to avoid in the first place. As a manager, I need to trust my team. They are the experts, and they know what can […]

What are the World’s Top CMO’s Worried About?

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The research team at IBM released a report they created after discussing marketing questions with some of the top CMOs in the world. They personally interviewed over 1,700 CMOs to get their feedback on the state of the industry. You can download the full report (70+ pages) here, but we’ll break down some of the […]

Digital Strategy

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What it is, why it’s important, and what it means for your business After working with numerous small businesses on their marketing strategy, there is one thing we’ve routinely discovered – it’s easy to care about channels. Businesses we talk with almost immediately jump into asking for help on SEO, social media, video production, web […]

Estate Protection Plan

Revocable Living Trusts: This estate protection tool has gained popularity in recent years due to its simplicity, efficiency, and ability to avoid probate after death. These trusts are considered “living” because they can be modified to fit life’s changing circumstances. They are great tools for the private individual that wishes to avoid wasting time and […]

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