Framing the Discussion Whenever I talk to business owners about their marketing, they want to know about ROI. This is an absolutely fair question as the whole point of marketing is ultimately to grow your business and help you sell more products and make more money. But in order to really understand ROI, I think […]
Ran across this creed today. We love what the Good Life Project and their approach. Check out the creed:
Last week, Google rolled out an update to their Analytics platform that impacts virtually all users. You can now see all of your data for a profile (both app and web views) from within the same display at the same time. If you happen to have both app and web data in the same profile […]
To say that Apple is successful on social media is an understatement. Even today, a search for #apple on Twitter reveals a post every couple minutes (and sometimes far more often). As a company and as a brand they get regular social media coverage, even when they aren’t releasing new products. Now you might be thinking, […]
How many of us have been here? I know that I have, and I know how frustrating it can be. To be honest, these are the meetings we need to work to avoid in the first place. As a manager, I need to trust my team. They are the experts, and they know what can […]
The research team at IBM released a report they created after discussing marketing questions with some of the top CMOs in the world. They personally interviewed over 1,700 CMOs to get their feedback on the state of the industry. You can download the full report (70+ pages) here, but we’ll break down some of the […]
What it is, why it’s important, and what it means for your business After working with numerous small businesses on their marketing strategy, there is one thing we’ve routinely discovered – it’s easy to care about channels. Businesses we talk with almost immediately jump into asking for help on SEO, social media, video production, web […]
Revocable Living Trusts: This estate protection tool has gained popularity in recent years due to its simplicity, efficiency, and ability to avoid probate after death. These trusts are considered “living” because they can be modified to fit life’s changing circumstances. They are great tools for the private individual that wishes to avoid wasting time and […]
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