For those of you who know our company, you know that we live and die by metrics. We focus on analytics extensively. All our campaigns are tracked in some way. But what about when we’re first starting? What about when we’re testing? What metric do we use to measure performance when none of the other […]
I’ve had two nearly identical conversions with small businesses in the past week. And they both started with something like this “We just launched a new website! What do you think?” And it’s always a painful conversation to have. Why? Well, usually the website was created by a friend, friend-of-a-friend, or a family member. And […]
If there’s one thing that makes me frustrated, it’s when people blame a marketing channel for their terrible ads. In fact, a friend of mine linked me out to this article the other day. Basically, it says that Proctor and Gamble have reduced their ad spend by over $1 Billion (yeah, with a “b”) on […]
Let me give you an example of a real Facebook ads project we recently worked on: We partnered with a supplement provider who was marketing a vitamin designed to enhance the appearance of skin. The company has been around a couple years, but they are just starting to get meaningful sales. As soon as we […]
“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb I love this proverb. Because growing a business is a lot like planting a tree. You may hear about these businesses that start and instantly make the founder millions. Or the ad campaign that draws […]
As someone who works in advertising, one of the biggest challenges I face on the marketing side is trust. How do I get someone to trust me? But I understand this as a consumer as well. I consider myself a savvy consumer – and I need to trust someone before I’m willing to buy from […]
“Social media is the most amazing thing ever!!!!!” – Every article on LinkedIn right now. But if you’re like me, you’ve likely been disenchanted with social. Perhaps you’ve invested a LOT of time and effort into social media and never achieved what you hoped. Perhaps you’ve been posting for years and have a few hundred […]
When we’re talking to businesses about marketing, I hear a common pushback. It sounds something like this: “Our industry is so niche, we already know all the customers.” Or similarly….. “Our industry is niche so marketing will never work.” Now don’t get me wrong, there are some very niche industries. But if your product solves […]
Today I got a call from a salesman working for a marketing company. Now I run a marketing agency, but this gentleman claimed to be able to “help agencies grow”. I’m normally skeptical of cold calls, but I told him I’d give him 30 seconds to give the pitch. After all, I don’t try to […]
McDonald’s treats me better than virtually any other restaurant I’ve ever eaten at. At least their marketing department does. If you’ve ever downloaded the McDonald’s app, you know that it’s quite good. They regularly offer specials – and not just discounts, but free things. They’ll give away free food regularly. And none of this “purchase […]