Which ones are irrational? All of them. I’ve been digging deeper into the irrationality of humans. Before the past 2 years, I assumed people make the logical decision 90% of the time and act irrationally ~10% of the time. I’m now convinced it’s the opposite. I think we’re really rational about 10% of the time. […]
Have you ever had to analyze your website’s performance? Did you ever get lost trying to determine which reports work best? Do you wish there was an easier way? If this sounds like you, then you’re in the right place! It’s no secret that we here at Analytive, love looking at analytics. It’s just […]
What if your website was a salesman? It might look something like this: P.S. Get more awesome content like this weekly by subscribing to our blog. We seek to provide massive value and respect you deeply. We won’t spam you.
Google Analytics is a powerful tool, yet it fails in automatically tracking across multiple domains. This results in missing pieces. The missing pieces that you would need to paint a complete picture of visitors on your website. Luckily, it’s an easy fix. But does everyone need it? Well, not everyone needs cross-domain tracking. Many websites […]
Confession time: I lie in surveys all the time. Over the Thanksgiving holiday, I had to connect to the same airport WiFi three different times. Each time I connected, I was forced to complete a survey before I was allowed to connect. I didn’t even read the questions. I think between the three connections, I […]
Imagine you created a killer online handbook that you want to promote using a Twitter campaign. You send out tweet after tweet, each containing links that drive traffic back to your website. 3 weeks later, the campaign ends. Now, which tweet drove the most traffic? …. Enter, UTM codes. Urchin Tracking Module (or UTM for […]
I’m currently sitting in the airport waiting to board a plane. Prior to sitting down, I wanted to grab a quick bite to eat. The Caribou Coffee in the terminal line was long – to say the least. But tucked away in a corner was a Pizza Hut. Interesting…Pizza Hut for breakfast? As I walked […]
And this isn’t a dis on IT companies. But there’s a really good reason not to let your IT company build your website. You may be thinking, “But Tyler, isn’t a website technology? Therefore shouldn’t they be the best?” Well, yes, a website is “technology”, but it’s first a marketing tool. Let me repeat: Your website is primarily a […]
I was recently invited to speak to a group of marketing managers for influential companies. The topic of the talk is around new trends and changes in the industry. It’s certainly a popular topic, and I’m excited to give it. As we wrap up 2017, you’ll start to see dozens of articles start floating around […]
I’m super excited to bring you something our team has been working on for a long time. But first, a quick backstory: When I started in marketing (years ago), Google Analytics was in it’s infancy. Somehow it got installed on every website, but no one used it. It just sat there. We’d spend hours putting […]