The Analytive Blog
Marketing that's inputs and outcomes.
Practical, no-fluff thinking on SEO, paid ads, and building marketing that drives revenue.
How to Market to Your Audience Like a Parade 🥁🥁 – Episode 14
Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static. In this week’s podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd. Listen to the full episode and subscribe to all […]
I got recruited to be an electrician… 🔌🔌🔌
Why Marketers Struggle to Reach Customers: Ad Campaign Targeting Is WAY Off The other day as I was scrolling through LinkedIn, I got served an ad to apply to be an electrician. Although it sounds really fun, I’m a bit busy running a marketing agency. And truthfully, I’d probably burn your house down on accident […]
The Slide That (Nearly) Killed Me
Why Your Copy Should Be Like a Playground Slide When I was about 10 years old, the church my family attended growing up installed a new playground. “New” is relative – it was a lot of old metal parts re-purposed into a playground I’m pretty sure this whole playground was invented before there were things […]
How To Generate Sales From The Largest Clients In Your Industry 📢📢
One of my favorite marketing people in the world is Dan Kennedy. He’s an old-school direct marketer with the ability to speak the brutal truth. And at times he’s a bit like your cranky uncle. One of Dan Kennedy’s core ideas is the marketing triangle. See this image for an example: Dan Kennedy’s Marketing Triangle […]
How to Generate Sales from the Largest Clients in Your Industry 📈📈 – Episode 13
When it comes to lead generation, use a spear, not a net. In this week’s episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive’s latest initiative, XABM. Let’s start getting your business more value with less waste through Account-Based Marketing. Listen to the full episode and subscribe to […]
PPC Cheat Sheet (Print this off and hang it on the wall!) 📝📝
When evaluating PPC campaigns, sometimes we miss the forest because of the trees. We want to do deep dives into metrics like CPM per audience and Conversion assists. And at times that can be valuable. But what do we look at first? What can those of us who aren’t data-scientists and uber-nerds learn from PPC? […]
The Super Easy Way to Track Hubspot Forms in Google Tag Manager and Analytics
When I first tried to track Hubspot forms in Google Tag Manager, it was confusing. But after spending a few minutes with it, there’s actually a super simple way to track each form uniquely. In order to do this properly, we’re assuming a couple things: You’re using Hubspot Forms embedded on your site (not another […]
How to Blow Your Entire Marketing Budget 💨 – Episode 12
The truth is: the quickest way to blow your marketing budget is to be “creative.” Your advertising needs to sell. In this week’s podcast, we discuss how to avoid the “creative advertising” trap. Listen to the full podcast now on Spotify. For more content like this, join our mailing list by going to analytive.com/email
The quickest way to blow💨 your marketing budget…
Scrolling through LinkedIn last week, I saw an AdWeek article that piqued my interest. It highlighted a recent winner of an award called “Brand Genius” given by one of the major advertising publications. One of the finalists was responsible for branding and marketing for one of the major fast-food chains. The article talks about his […]
6 Signs You Need Account-Based Marketing
No one can deny that the current cultural trend is all about customization. From iPhones to Nike shoes to the personalization of millions of other products, tailoring design to fit an individual or small group is the new norm. Consumers want to know they matter and that they’re being heard, and it’s no different in […]
What a Police Dog Taught me About Marketing
In high school, we had a family friend who was on the police force in the town where I grew up. He was the K9 officer – so his partner was a 90 pound, sharp-fanged, lethal weapon. Seriously…that German Shepherd was intense. My friend told us that when he first got the dog, you couldn’t […]
A Love Note to Long Copy ❤️
Oh, long copy, how powerful you are. How beautiful you are at persuading and delivering answers. For telling stories. For being so dependable in sales and in marketing. Your ability to explain complex topics, build trust, and endure for time immemorial is simply unmatched. Although many people will never read you, the people who do […]
A genie, a magic lamp ✨, and how curiosity could save your life 😯
This past weekend I spent some time in NYC. Among all the other tourist-y things there, my wife and I caught Disney’s Aladdin on Broadway. If you get it a chance to see it, do it! It’s quite good. The original story of Aladdin is actually from a collection of Middle Eastern literature called One […]
Bull***t Ebooks 📚📚
The other day I was surfing LinkedIn when I was presented with an ad. It was for an ebook that was extremely relevant to a topic (hiring) that I was looking into at the moment. The company sponsoring the ad is a major player in the Enterprise software market. It’s a name that you would […]
How to Sweeten Your Offer with Content 🍭🍭 – Episode 11
Is that an ad? 🤔🤔🤔
Lately, I’ve been digging deep into the past century of advertising. When you research some of the best ads from the past 100+ years, you quickly find some common themes. And perhaps the most impactful one is this: Ads don’t have to look like ads. Have you ever noticed that people spend hours every day […]
Analytive Gains Recognition for SEO & PPC Expertise by Clutch
Having a solid content marketing strategy can open up a whole new world of possibility and opportunity for businesses to connect with their target audience. At Analytive, we have the right resources and a talented team of experts to help get your business to where it needs to be. We’ve worked with some of the […]
The *One* Reason Exposure Matters
In the age of digital, where we can (supposedly) track everything, does brand still matter? Do exposure, impressions, eyeballs, and visibility matter? Or should we just focus on conversion? This is a question that I face internally, and I face with all my clients. Five years ago, I would’ve said that brand was less relevant […]