The Analytive Blog
Marketing that's inputs and outcomes.
Practical, no-fluff thinking on SEO, paid ads, and building marketing that drives revenue.
SEO Secrets for Manufacturers (that No One is Telling You)
Manufacturers who once relied on a handshake at a trade show or a connection made at a site demo have found the need to rethink their marketing strategy. With 46.8% of the global population using the internet in 2017, more and more businesses are moving into the online space. Manufacturers are quickly beginning to realize […]
How to Do LinkedIn Outreach Without Being Spammy – Analytive Podcast
Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an Orchard in Mt. Hood, Oregon. He’s also an amazing cross-country skier. When applying to Harvard, he […]
Keyword Research 101 – Only Three Things Matter
We spend a lot of time doing SEO. We’ve worked with agencies, Inc 5000 companies, ecommerce engines, B2B niche services, and just about every other type of company. Regardless of the type of company, the first step is always performing in-depth keyword research. Having spent years doing keyword research, I’ll be the first to admit […]
How to Hire a Doctor 👨⚕️(or a Marketing Agency)
One thing to look for when hiring a doctor (or a marketing agency): Do people follow their own advice? If your doctor is telling you to eat right, is he or she significantly overweight? In the marketing world, I get to work with dozens of companies and agencies. And people often ask me “what do I […]
How to Effectively Use Pricing on Your Website 🌐🌐 – Episode 21
Pricing is an indicator of your business’ value. When it comes to displaying pricing on your website, does it help or hurt your potential business? We’ll discuss in this week’s podcast. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more awesome content like this […]
How To Market To Your Dream Clients 🗂️🗂️Tyler Brooks at Fort Collins Startup Week – Episode 20
This week’s podcast was recorded live at Tech Stars’ 2019 Start Up Week in Fort Collins, Colorado. Keynote speaker and owner of Analytive Tyler Brooks shares his insight and expertise into how you can market to your dream clients in this special 45 minute episode. Listen to the full episode and subscribe to all future […]
You have 5 seconds…. ⏱⏱
There’s a used appliance store near our house. I drive by it every time I come into town. It looks like the definition of a “mom and pop” shop. It’s an old concrete building. And it hasn’t been painted in 20 years. If you merged a thrift shop and an appliance store, you’d get this […]
ROI is a curseword 🙅♂️🙅♂️
One of my favorite podcasts is the Tim Ferriss show. A while back, Tim interviewed Chris Sacca on the podcast. For those of you who don’t know, Chris Sacca is potentially one of the best Venture Capital (VC) investors of all time. He invested in Twitter, Uber, Instagram, Twilio, and dozens of others. He’s worth […]
How To Use Algorithms To Your Advantage 🖥️ 🖥️ – Episode 19
Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not. In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more […]
Bad SEO Advice 🙄 🙄
“Write a blog. That’s good for SEO…” A local doctor hired a marketing company to help design their website and provide SEO services. For the SEO consultation, his marketing agency added some keywords to the title tag and told the doctor that he needed to “write a blog” because it “was good for SEO”. Thanks […]
How to Make Your Crappy Copywriting Get You Better Conversions 🤝🤝 – Episode 18
Before someone is willing to buy, there are three things your customers need. In this week’s podcast, we break down these needs and discuss why ultra-persuasive copywriting isn’t the end-all to strong client relationships. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more awesome […]
This Probability Principle Changed My Life (And Babe Ruth’s Too)⚾️⚾️
Many people far more wise than I have written books on their life principles. Ray Dalio released a book literally named “Principles” (and it’s certainly worth checking out). Charlie Munger also produced Poor Charlie’s Almanac. It’s out of print, but is currently on Amazon for around $60. It’s worth every penny. This email is about […]
How Failure Makes You Better 💪💪 – Episode 17
As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week’s podcast, I am going to share what snowboarding taught me about failure. Listen […]
What Learning to Snowboard Taught Me About Failing🏂🏂
Every year I head up to Steamboat Springs with a group of close friends to snowboard. In addition to our core group, there are around 20 other people who go up. Inevitably, there are a few “newbies” who get out on the slopes. As someone who grew up in Indiana, I didn’t learn to snowboard […]
The #1 Secret to Connecting with Your Audience 🤝🤝
The other day I attended a seminar with some friends. The guests on the panel were “successful” people from the local community. Some of them worked in real estate. A couple of them had backgrounds in marketing and promotion. The event was geared toward young professionals. All the panelists were over 40 years old and […]
How to Share Your Success Authentically 🏆🏆 – Episode 16
Why do we feel so connected to successful people? Most times, it’s because they are presenting their journey authentically. In this week’s podcast, we will why sharing your human side with your audience will actually strengthen your brand story. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast […]
🎬🎬Can You Rig the Oscars with Marketing? 🏆🏆
A foreign language film has never won best picture at the Oscars. ROMA is a black and white foreign language film released on a streaming service (Netflix). Needless to say, it’s got a bit of a hill to climb to win best picture. Yet, Netflix thinks it can win with ROMA. And it’s hedging its […]
How to Match Bait to Critter in Marketing 🦌🦌 – Episode 15
In order to attract critters (leads) to your business, you must offer the right bait (content). In this week’s podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor […]