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General SEO Questions
What is SEO?
SEO is the process of using ads to follow users around the internet.
SEO is a strategy using search engine advertising to generate clicks to a website.
SEO is the process of getting on the first page of Google.
Why is it important to show up on the first page of results?
Because users rarely look past the first page.
It’s a great way to generate traffic, leads, and sales.
It’s the best way to compete with paid ads.
All of the above
What are some limitations of SEO?
You are limited to the number of clicks you can pay for.
As soon as you stop spending money, you lose all traffic.
You are limited by the total number of searches.
Why should you conduct keyword research?
So you can optimize your page for everything people are searching for.
So you can focus your strategy on terms that will have the most impact on your business.
So you can rank for all keywords, even if no one is using them.
Which of these do you NOT look for when conducting keyword research?
If someone searches for, “Who are the members of One Direction that sing on the Christmas album?” this probably means:
They are looking for red shoes.
They are looking for information.
They have a high-intent to purchase.
What is one factor that makes a great SEO page?
Short and concise content.
Using at least 10 keywords in the title.
Good URL structure.
What is Google’s main goal when someone submits a search query?
To put its proprietary algorithm to the test.
To rank influential brands first.
To give users the best result for the query.
Research indicates well ranking web pages tend to be how long (word count)?
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