Below is a presentation we created talking about using digital and web analytics in the non-profit space. It was presented to a group of our preferred non-profit clients. Part 1 covers the initial use of Web Analytics in your organization while Part 2 breaks down the social media analytics we use in our projects. Digital […]
I get asked often about the current state of analytics within digital marketing. In a world obsessed with measurement, how close are we to getting the information that we need to make good decisions. Although it seems silly that is really the crux of the question – do we have the information we NEED to […]
Framing the Discussion Whenever I talk to business owners about their marketing, they want to know about ROI. This is an absolutely fair question as the whole point of marketing is ultimately to grow your business and help you sell more products and make more money. But in order to really understand ROI, I think […]
Last week, Google rolled out an update to their Analytics platform that impacts virtually all users. You can now see all of your data for a profile (both app and web views) from within the same display at the same time. If you happen to have both app and web data in the same profile […]