Crafting the Perfect Instagram Bio for Your Small Business: Stand Out and Connect In the vibrant world of Instagram, where millions of small businesses vie for attention, your bio serves as the crucial first impression that can captivate potential customers and set you apart from competitors. At Analytive, we understand the power of a well-crafted […]
Over the past few months I’ve been planning a wedding and a honeymoon (I just got married last month!) As such, I’ve been doing a ton of Google searches. I searched for everything from wedding venues, to florists, to DJs, to honeymoon locations. In the process, I’ve clicked on a LOT of ads. Way more […]
In the B2B businesses we work with, lead flow is the lifeblood of the business. This is called the Business Cycle. It looks like this: Marketing -> Lead -> Follow Up -> Sale Most organizations focus on their sales cycle. The sales cycle starts when the salesman first reaches out to the prospect. But in a […]
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
That’s the advice I recently gave a friend when he asked me about copywriting. It may sound cruel, but the fact is nobody cares about your business. They don’t care about how many employees you have, whether it’s your birthday, or how long you’ve been in business. They don’t care if you have the latest technology or who […]
In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]
Below is a presentation we created talking about using digital and web analytics in the non-profit space. It was presented to a group of our preferred non-profit clients. Part 1 covers the initial use of Web Analytics in your organization while Part 2 breaks down the social media analytics we use in our projects. Digital […]
We had the opportunity to install and deploy a CiviCRM system for a local membership organization. For those of you unfamiliar with CiviCRM, it is an open source CRM platform designed for use in non-profits, membership organizations, and other various fundraising projects. In fact, I’ve even read of CiviCRM being used in some fairly large political […]
Framing the Discussion Whenever I talk to business owners about their marketing, they want to know about ROI. This is an absolutely fair question as the whole point of marketing is ultimately to grow your business and help you sell more products and make more money. But in order to really understand ROI, I think […]
How many of us have been here? I know that I have, and I know how frustrating it can be. To be honest, these are the meetings we need to work to avoid in the first place. As a manager, I need to trust my team. They are the experts, and they know what can […]