๐๐ What Does This Mean!?
If thereโs a single question I get asked about Analytics the most, itโs โWhat does this mean?โ
*If your meme knowledge is a little sparse, check out the classic video here.
Every time I sit in a room with a good marketer or executive and we start running through numbers, thatโs the question I get.
And answering this question is the secret to analytics.
When most people think of analytics they think of pie charts, line graphs, and tables.
They think of analytics as data.
Analytics isnโt data.
Analytics is analyzing the data.
Itโs the work that goes into making useful, practical analysis of the data.
Without analysis, data is just numbers.
It doesnโt matter.
In order to find the answer, we have to ask, โWhat does this mean?โ
Only then will analytics be useful to you.
So what if your traffic is down by 18%? So what if your conversion rate is 2%? So what if your top page is the blog about widgets?
What does it mean?
Data is cheap. Data is easy.
Analysis matters.
Your goal is simple: What does this mean?
Begin answering that question in your business, and itโs almost impossible to fail.
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