Facebook and Tinder Grew the Same Way

If you’re involved in business, you know that growth is the golden ticket.

Everyone is trying to grow their business, get new users, and attract marketing share.

Growth = Success in business.

But growth doesn’t always involve spending millions of dollars on ads or creating viral videos.

Sometimes growth is just getting the product into the hands of key influencers.

Who are the people that you need on your platform or product to drive growth?

Who are the leaders of their peer and social groups?

You want to get those people first.

Once you have them others will come along as well.

Facebook first started at Harvard. Only Harvard students could join.

Soon they slowly opened the doors to other campuses. Users flooded in because they didn’t want to miss out.

The same thing happened with Tinder. They focused on the right group of people who then drew in other users.

That ended up launching a product that revolutionized online dating.

Check it out:

So where are the influencers in your niche? How do you get your product into their hands?