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Best Google Analytics Reports for Small Businesses

Best Google Analytics Reports for Small Businesses

Have you ever had to analyze your website’s performance?

Did you ever get lost trying to determine which reports work best?

Do you wish there was an easier way?

If this sounds like you, then you’re in the right place!

It’s no secret that we here at Analytive, love looking at analytics. It’s just what we’re good at!

However, we understand analytics isn’t the easiest thing to work with.

This is why we always use Google Analytics to track and monitor website performance.

For those unfamiliar with Google Analytics, it’s not only the industry standard, but it’s also a powerful service that provides all the tools you would need to effectively measure and track everything related to your website.

The only problem?

Sometimes there’s just too. much. information.

It can take a lot of time to sift through.

And quite frankly, small businesses don’t always need all this data.

Trust us. We sift through data every day just so you don’t have to.

So rather than analyzing every little thing, we put together a quick video focusing on which reports would benefit you and your small business the most.

The four categories are:

1. Audience

Tells you about users to your website, sessions, and pageviews.

If you’re unfamiliar with the differences of each, feel free to check out our blog post where we go into depth here. 

2. Acquisition

Focuses on where visitors to your website came from.

3. Behavior

Analyzes – you guessed it – the behavior of visitors when on your website.

Learn which pages are top-performing and which pages need to be improved.

4. Conversions

See your goal completions, as well as their sources.

Don’t have any goals set up yet? Don’t fret! We have a step-by-step guide on setting up destination goals here.

Check out the full video above to learn more about each of these categories and why they’re important.

Pretty soon you’ll be a Google Analytics reporting-master! Use your powers carefully.

 

Video Notes:

  • Audience overview (0:33)
  • Acquisition overview (1:20)
  • Why conversion goals are important even if you don’t have e-commerce (2:19)
  • Behavior overview (3:10)
  • How to determine which website content is ranking well (3:22)
  • How to find the most popular pages on your website (3:49)
  • Conversion overview (4:06)
  • E-Commerce overview (4:34)
  • What to do if there are no goals in your report (4:55)

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