When I meet with clients, one of the common questions I get is whether they should focus on paid ads or organic traffic. Pay-per-click Ads vs SEO. Which is better? The truth is they are different. And a good marketing strategy will have both. I like to think of it like this: SEO is a […]
In late 2017 I did some soul-searching. Throughout 2017, I’d run a ton of Facebook campaigns. Some were fairly successful. Others failed utterly. None of them totally knocked it out of the park. I tried every ad strategy I could get my hands on. I studied copywriting, landing pages, and conversions. Did A/B testing. Tried […]
A while back we talked about focusing on the things that don’t change. After all, if you’re going to spend hours and dollars focusing on marketing, don’t you want things that will last a long time? But what things won’t change? What are the things you should still be investing time and energy into in […]
When we’re talking to businesses about marketing, I hear a common pushback. It sounds something like this: “Our industry is so niche, we already know all the customers.” Or similarly….. “Our industry is niche so marketing will never work.” Now don’t get me wrong, there are some very niche industries. But if your product solves […]
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the hundreds of factors that […]
SEO is a huge mystery to many, many people. What is this black magic that causes one site to be ranked as the very first selection on Google while others are ranking on the second, third, or even fifth page? What makes the difference between the SEO “winners” and those taking up the other spots? […]
Setting up your analytics properly is an important part of any marketing campaign. And perhaps the single most important part of properly setting Google Analytics (next to getting the initial code installed) is setting up goals. Goals are incredibly powerful in Analytics. Once you setup goals, you instantly begin to get a better understanding of […]