As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week’s podcast, I am going to share what snowboarding taught me about failure. Listen […]
Every year I head up to Steamboat Springs with a group of close friends to snowboard. In addition to our core group, there are around 20 other people who go up. Inevitably, there are a few “newbies” who get out on the slopes. As someone who grew up in Indiana, I didn’t learn to snowboard […]
The other day I attended a seminar with some friends. The guests on the panel were “successful” people from the local community. Some of them worked in real estate. A couple of them had backgrounds in marketing and promotion. The event was geared toward young professionals. All the panelists were over 40 years old and […]
Why do we feel so connected to successful people? Most times, it’s because they are presenting their journey authentically. In this week’s podcast, we will why sharing your human side with your audience will actually strengthen your brand story. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast […]
A foreign language film has never won best picture at the Oscars. ROMA is a black and white foreign language film released on a streaming service (Netflix). Needless to say, it’s got a bit of a hill to climb to win best picture. Yet, Netflix thinks it can win with ROMA. And it’s hedging its […]
In order to attract critters (leads) to your business, you must offer the right bait (content). In this week’s podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor […]
Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static. In this week’s podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd. Listen to the full episode and subscribe to all […]
Why Marketers Struggle to Reach Customers: Ad Campaign Targeting Is WAY Off The other day as I was scrolling through LinkedIn, I got served an ad to apply to be an electrician. Although it sounds really fun, I’m a bit busy running a marketing agency. And truthfully, I’d probably burn your house down on accident […]
Why Your Copy Should Be Like a Playground Slide When I was about 10 years old, the church my family attended growing up installed a new playground. “New” is relative – it was a lot of old metal parts re-purposed into a playground I’m pretty sure this whole playground was invented before there were things […]
One of my favorite marketing people in the world is Dan Kennedy. He’s an old-school direct marketer with the ability to speak the brutal truth. And at times he’s a bit like your cranky uncle. One of Dan Kennedy’s core ideas is the marketing triangle. See this image for an example: Dan Kennedy’s Marketing Triangle […]