Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an Orchard in Mt. Hood, Oregon. He’s also an amazing cross-country skier. When applying to Harvard, he […]
We spend a lot of time doing SEO. We’ve worked with agencies, Inc 5000 companies, ecommerce engines, B2B niche services, and just about every other type of company. Regardless of the type of company, the first step is always performing in-depth keyword research. Having spent years doing keyword research, I’ll be the first to admit […]
One thing to look for when hiring a doctor (or a marketing agency): Do people follow their own advice? If your doctor is telling you to eat right, is he or she significantly overweight? In the marketing world, I get to work with dozens of companies and agencies. And people often ask me “what do I […]
There’s a used appliance store near our house. I drive by it every time I come into town. It looks like the definition of a “mom and pop” shop. It’s an old concrete building. And it hasn’t been painted in 20 years. If you merged a thrift shop and an appliance store, you’d get this […]
One of my favorite podcasts is the Tim Ferriss show. A while back, Tim interviewed Chris Sacca on the podcast. For those of you who don’t know, Chris Sacca is potentially one of the best Venture Capital (VC) investors of all time. He invested in Twitter, Uber, Instagram, Twilio, and dozens of others. He’s worth […]
Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not. In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more […]
“Write a blog. That’s good for SEO…” A local doctor hired a marketing company to help design their website and provide SEO services. For the SEO consultation, his marketing agency added some keywords to the title tag and told the doctor that he needed to “write a blog” because it “was good for SEO”. Thanks […]
Before someone is willing to buy, there are three things your customers need. In this week’s podcast, we break down these needs and discuss why ultra-persuasive copywriting isn’t the end-all to strong client relationships. Listen to the full episode and subscribe to all future Analytive podcast on Spotify, Anchor or your favorite podcast platform. P.S. Get more awesome […]
The other day I attended a seminar with some friends. The guests on the panel were “successful” people from the local community. Some of them worked in real estate. A couple of them had backgrounds in marketing and promotion. The event was geared toward young professionals. All the panelists were over 40 years old and […]
A foreign language film has never won best picture at the Oscars. ROMA is a black and white foreign language film released on a streaming service (Netflix). Needless to say, it’s got a bit of a hill to climb to win best picture. Yet, Netflix thinks it can win with ROMA. And it’s hedging its […]