Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide – Todd Cornell

Ladies and gentlemen, welcome to the Analytive Podcast!

Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications.

He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber.

In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport.

We also look at some of the pros and cons of working in China – especially with recent developments in the political space.

Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on.

So without further ado, here’s my conversation with Todd Cornell.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you’re wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We’d love to chat.