“Here in my garage…” (Using status in marketing and sales)
Have you ever taken any sales training? If so, you’re probably familiar with some of the big names in the industry.
People like Zig Ziglar, Grant Cardone, and other “famous” sales folks.
They all offer books and courses on how to sell better.
And there’s a lot of value in those books.
But there are two things most of those books ignore that will help you sell better.
And if you’re like “what does this have to do with marketing?”….just wait. Because marketing is a whole lot like selling.
The first thing is status. When I say names like Zig Ziglar and Grant Cardone, you probably trust them because they have status.
How do most people get status?
They’ll do it through things like:
- Luxury Good (stand-in for “wealth”)
- Relationships (I know so-and-so)
- Power (Think when you get pulled over by the cops)
- Busyness (I only got 5 minutes)
Most individuals who offer sales training position themselves as high status.
Why? Because we tend to value status highly as a society.
They sell you sales tricks using status.
One of the easiest ways to close more sales is to actually focus on improving your own status.
The other way is to focus on controlling the frame which is what we’ll talk about in the next email.
Until Next Time,
Tyler @ Analytive
