In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]
As we help clients build their businesses, I often get questions around which ad platforms should be used. When it comes to paid ads, there are dozens of different platforms. By far the most common (and often most powerful) are Google AdWords and Facebook Ads. But there’s often confusion on when to use which service. […]
Introduction: In this guide, we’ve outlined the key metrics and methodologies we believe will help your company better meet the needs of your clients and show continued value. The goals of this document are: Create a reference for your company to use when in need of quantitative objectives for clients Outline key performance indicators (KPIs) […]
SEO is a huge mystery to many, many people. What is this black magic that causes one site to be ranked as the very first selection on Google while others are ranking on the second, third, or even fifth page? What makes the difference between the SEO “winners” and those taking up the other spots? […]
Setting up your analytics properly is an important part of any marketing campaign. And perhaps the single most important part of properly setting Google Analytics (next to getting the initial code installed) is setting up goals. Goals are incredibly powerful in Analytics. Once you setup goals, you instantly begin to get a better understanding of […]
This week, I had the amazing opportunity to present to dozens of businesses on how I help companies grow. Here is the slide deck from that presentation. Zero-to-One – Building a Marketing Plan for Your Small Business from Analytive Text of Slides: Zero-to-One Building a Full Marketing Plan for Your Small Business Tyler Brooks // […]
When working in AdWords (especially for the first time or with a new website), there’s potential that your site and/or ads will not be approved on the first go. In order to keep their advertising quality up, Google is very particular about their ads and the sites that their ads point to. Some common warnings […]
We recently had the opportunity to present to a panel of small businesses in Estes Park. The event was a collaborative effort between our team and the wonderful folks over at the Larimer County SBDC. In this presentation we cover messaging, digital channels, and analytics. It’s very much a survey of modern, digital marketing methods […]
This week I had the opportunity to give a talk on the state of social media. It will be different than any social media presentation you’ve ever seen. I promise. You Suck at Social Media – But You Can Fix It…Maybe. from Analytive
If you’ve been using WordPress for a while, you know that sometimes it isn’t exactly the fastest CMS to load. In fact, it can often take its sweet time to load. We recently had a client that needed a significant speed upgrade. Initial tests on Pingdom showed a download speed of 12+ seconds (!!!!) and […]