That’s the advice I recently gave a friend when he asked me about copywriting. It may sound cruel, but the fact is nobody cares about your business. They don’t care about how many employees you have, whether it’s your birthday, or how long you’ve been in business. They don’t care if you have the latest technology or who […]
In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]
As we help clients build their businesses, I often get questions around which ad platforms should be used. When it comes to paid ads, there are dozens of different platforms. By far the most common (and often most powerful) are Google AdWords and Facebook Ads. But there’s often confusion on when to use which service. […]
Introduction: In this guide, we’ve outlined the key metrics and methodologies we believe will help your company better meet the needs of your clients and show continued value. The goals of this document are: Create a reference for your company to use when in need of quantitative objectives for clients Outline key performance indicators (KPIs) […]
SEO is a huge mystery to many, many people. What is this black magic that causes one site to be ranked as the very first selection on Google while others are ranking on the second, third, or even fifth page? What makes the difference between the SEO “winners” and those taking up the other spots? […]
Setting up your analytics properly is an important part of any marketing campaign. And perhaps the single most important part of properly setting Google Analytics (next to getting the initial code installed) is setting up goals. Goals are incredibly powerful in Analytics. Once you setup goals, you instantly begin to get a better understanding of […]
When working in AdWords (especially for the first time or with a new website), there’s potential that your site and/or ads will not be approved on the first go. In order to keep their advertising quality up, Google is very particular about their ads and the sites that their ads point to. Some common warnings […]
If you’ve been using WordPress for a while, you know that sometimes it isn’t exactly the fastest CMS to load. In fact, it can often take its sweet time to load. We recently had a client that needed a significant speed upgrade. Initial tests on Pingdom showed a download speed of 12+ seconds (!!!!) and […]
This weekend I spent three days snowboarding in the Rocky Mountains with some close friends. It was incredible. The weather was perfect. The snow and mountains were beautiful. And there was lots of fresh powder to ride. A few of the people that went with us were new to skiing. They were just learning – […]
We had the opportunity to install and deploy a CiviCRM system for a local membership organization. For those of you unfamiliar with CiviCRM, it is an open source CRM platform designed for use in non-profits, membership organizations, and other various fundraising projects. In fact, I’ve even read of CiviCRM being used in some fairly large political […]