And this isn’t a dis on IT companies. But there’s a really good reason not to let your IT company build your website. You may be thinking, “But Tyler, isn’t a website technology? Therefore shouldn’t they be the best?” Well, yes, a website is “technology”, but it’s first a marketing tool. Let me repeat: Your website is primarily a […]
I was recently invited to speak to a group of marketing managers for influential companies. The topic of the talk is around new trends and changes in the industry. It’s certainly a popular topic, and I’m excited to give it. As we wrap up 2017, you’ll start to see dozens of articles start floating around […]
I’m super excited to bring you something our team has been working on for a long time. But first, a quick backstory: When I started in marketing (years ago), Google Analytics was in it’s infancy. Somehow it got installed on every website, but no one used it. It just sat there. We’d spend hours putting […]
For those of you who know our company, you know that we live and die by metrics. We focus on analytics extensively. All our campaigns are tracked in some way. But what about when we’re first starting? What about when we’re testing? What metric do we use to measure performance when none of the other […]
I’ve had two nearly identical conversions with small businesses in the past week. And they both started with something like this “We just launched a new website! What do you think?” And it’s always a painful conversation to have. Why? Well, usually the website was created by a friend, friend-of-a-friend, or a family member. And […]
If there’s one thing that makes me frustrated, it’s when people blame a marketing channel for their terrible ads. In fact, a friend of mine linked me out to this article the other day. Basically, it says that Proctor and Gamble have reduced their ad spend by over $1 Billion (yeah, with a “b”) on […]
Let me give you an example of a real Facebook ads project we recently worked on: We partnered with a supplement provider who was marketing a vitamin designed to enhance the appearance of skin. The company has been around a couple years, but they are just starting to get meaningful sales. As soon as we […]
“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb I love this proverb. Because growing a business is a lot like planting a tree. You may hear about these businesses that start and instantly make the founder millions. Or the ad campaign that draws […]
As someone who works in advertising, one of the biggest challenges I face on the marketing side is trust. How do I get someone to trust me? But I understand this as a consumer as well. I consider myself a savvy consumer – and I need to trust someone before I’m willing to buy from […]
“Social media is the most amazing thing ever!!!!!” – Every article on LinkedIn right now. But if you’re like me, you’ve likely been disenchanted with social. Perhaps you’ve invested a LOT of time and effort into social media and never achieved what you hoped. Perhaps you’ve been posting for years and have a few hundred […]