How to set up Shopify Cross-Domain Tracking

Google Analytics is a powerful tool, yet it fails in automatically tracking across multiple domains.

This results in missing pieces.

The missing pieces that you would need to paint a complete picture of visitors on your website.

Luckily, it’s an easy fix.

But does everyone need it?

Well, not everyone needs cross-domain tracking.

Many websites only use a single domain with a defined conversion goal. If that sounds like you, then congrats! Your Google Analytics will take good care of you.

This is because typically, Google Analytics tracks a user on a single domain.

However, once that user clicks to load another page, on a different domain, a new session is created.

So, Google Analytics creates a new session every time?

Yes.

And that’s why this makes it more difficult to track the user journey.

Implementing cross-domain tracking allows a user to be tracked, no matter which domain they travel to.

This is particularly important for websites that engage in e-commerce through Shopify.

When a customer goes from your website to the Shopify purchase page, you want to ensure that they are being tracked correctly.

I know, it sounds a little tricky.

But it’s a lot easier to implement than you think.

This is why we put together a short video, detailing what cross-domain tracking is and how easy it is for you to install.

Watch the video above to see how simple it really is!

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