If you’re involved in business, you know that growth is the golden ticket. Everyone is trying to grow their business, get new users, and attract marketing share. Growth = Success in business. But growth doesn’t always involve spending millions of dollars on ads or creating viral videos. Sometimes growth is just getting the product into […]
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
That’s the advice I recently gave a friend when he asked me about copywriting. It may sound cruel, but the fact is nobody cares about your business. They don’t care about how many employees you have, whether it’s your birthday, or how long you’ve been in business. They don’t care if you have the latest technology or who […]
We recently had the opportunity to present to a panel of small businesses in Estes Park. The event was a collaborative effort between our team and the wonderful folks over at the Larimer County SBDC. In this presentation we cover messaging, digital channels, and analytics. It’s very much a survey of modern, digital marketing methods […]
Framing the Discussion Whenever I talk to business owners about their marketing, they want to know about ROI. This is an absolutely fair question as the whole point of marketing is ultimately to grow your business and help you sell more products and make more money. But in order to really understand ROI, I think […]
To say that Apple is successful on social media is an understatement. Even today, a search for #apple on Twitter reveals a post every couple minutes (and sometimes far more often). As a company and as a brand they get regular social media coverage, even when they aren’t releasing new products. Now you might be thinking, […]