Have you ever had to analyze your website’s performance? Did you ever get lost trying to determine which reports work best? Do you wish there was an easier way? If this sounds like you, then you’re in the right place! It’s no secret that we here at Analytive, love looking at analytics. It’s just […]
Confession time: I lie in surveys all the time. Over the Thanksgiving holiday, I had to connect to the same airport WiFi three different times. Each time I connected, I was forced to complete a survey before I was allowed to connect. I didn’t even read the questions. I think between the three connections, I […]
Imagine you created a killer online handbook that you want to promote using a Twitter campaign. You send out tweet after tweet, each containing links that drive traffic back to your website. 3 weeks later, the campaign ends. Now, which tweet drove the most traffic? …. Enter, UTM codes. Urchin Tracking Module (or UTM for […]
If there’s one thing wrong with the way most business owners look at marketing, it’s this: ***Marketing is an investment, not an expense.*** Stop. Read that again. It’s important that we’re on the same page. Let me explain. Investments are things that pay you more money as you put more money into them. When you […]
If you’re partnering with someone to help you improve your Google Analytics, you’ll more than likely need to add a user to your Google Analytics account. Google has made this very simple to ensure that you can easily add users quickly and easily. The first step is to login to your Google Analytics account. Once […]
In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]
As we help clients build their businesses, I often get questions around which ad platforms should be used. When it comes to paid ads, there are dozens of different platforms. By far the most common (and often most powerful) are Google AdWords and Facebook Ads. But there’s often confusion on when to use which service. […]
Introduction: In this guide, we’ve outlined the key metrics and methodologies we believe will help your company better meet the needs of your clients and show continued value. The goals of this document are: Create a reference for your company to use when in need of quantitative objectives for clients Outline key performance indicators (KPIs) […]
Setting up your analytics properly is an important part of any marketing campaign. And perhaps the single most important part of properly setting Google Analytics (next to getting the initial code installed) is setting up goals. Goals are incredibly powerful in Analytics. Once you setup goals, you instantly begin to get a better understanding of […]
We recently had the opportunity to present to a panel of small businesses in Estes Park. The event was a collaborative effort between our team and the wonderful folks over at the Larimer County SBDC. In this presentation we cover messaging, digital channels, and analytics. It’s very much a survey of modern, digital marketing methods […]