Snapchat just announced that they’re launching their ads platform to the public in June. Previously, you needed to be a major brand (like a Nike, Taco Bell, Gatorade) to be able to use the platform. But according to TechCrunch, that’s all changing in June. So what does that mean to you? Well, here’s how it may […]
If you’re involved in business, you know that growth is the golden ticket. Everyone is trying to grow their business, get new users, and attract marketing share. Growth = Success in business. But growth doesn’t always involve spending millions of dollars on ads or creating viral videos. Sometimes growth is just getting the product into […]
About two weeks ago, I met with a small business owner looking to grow his business. But he had a predicament. He had spent a bunch of money on advertising already (not with my company) and didn’t get a good return. But he also didn’t really want to learn marketing or put in the time […]
Whether you are building a website, a product, or an app, getting your first users is tough. Where do those first few users come from? How do they find you? The answer is simple: You steal them. You steal them from your competitors. You steal them from other platforms. Now I’m not talking about doing […]
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
There’s a good chance your website has a serious problem. And I’m not talking about design – although that is important. I’m not talking about copy – although that is even more important. And no, it’s not that your site isn’t mobile friendly. Or that it “looks old”. All of those things matter, but they […]
Here’s something you may not realize: Facebook doesn’t want you to succeed organically. (And by organically, we mean getting people to like your page and see your posts without paying or boosting) I meet with business owners all the time talking about the work and effort they’re putting into their Facebook pages. They spend hours editing photos, […]
That’s the advice I recently gave a friend when he asked me about copywriting. It may sound cruel, but the fact is nobody cares about your business. They don’t care about how many employees you have, whether it’s your birthday, or how long you’ve been in business. They don’t care if you have the latest technology or who […]
In his book The Obstacle is The Way, Ryan Holiday tells the story of the Zemurray Fruit Company. The year was 1915. Zemurray was locked in a conflict with the much larger, much better funded United Fruit Company. The problem? Both companies wanted to buy a plot of fertile farm land between Guatemala and Honduras. But […]