Here’s something you may not realize: Facebook doesn’t want you to succeed organically. (And by organically, we mean getting people to like your page and see your posts without paying or boosting) I meet with business owners all the time talking about the work and effort they’re putting into their Facebook pages. They spend hours editing photos, […]
As we help clients build their businesses, I often get questions around which ad platforms should be used. When it comes to paid ads, there are dozens of different platforms. By far the most common (and often most powerful) are Google AdWords and Facebook Ads. But there’s often confusion on when to use which service. […]
This week, I had the amazing opportunity to present to dozens of businesses on how I help companies grow. Here is the slide deck from that presentation. Zero-to-One – Building a Marketing Plan for Your Small Business from Analytive Text of Slides: Zero-to-One Building a Full Marketing Plan for Your Small Business Tyler Brooks // […]
We recently had the opportunity to present to a panel of small businesses in Estes Park. The event was a collaborative effort between our team and the wonderful folks over at the Larimer County SBDC. In this presentation we cover messaging, digital channels, and analytics. It’s very much a survey of modern, digital marketing methods […]
This week I had the opportunity to give a talk on the state of social media. It will be different than any social media presentation you’ve ever seen. I promise. You Suck at Social Media – But You Can Fix It…Maybe. from Analytive
Below is a presentation we created talking about using digital and web analytics in the non-profit space. It was presented to a group of our preferred non-profit clients. Part 1 covers the initial use of Web Analytics in your organization while Part 2 breaks down the social media analytics we use in our projects. Digital […]
To say that Apple is successful on social media is an understatement. Even today, a search for #apple on Twitter reveals a post every couple minutes (and sometimes far more often). As a company and as a brand they get regular social media coverage, even when they aren’t releasing new products. Now you might be thinking, […]
The research team at IBM released a report they created after discussing marketing questions with some of the top CMOs in the world. They personally interviewed over 1,700 CMOs to get their feedback on the state of the industry. You can download the full report (70+ pages) here, but we’ll break down some of the […]
What it is, why it’s important, and what it means for your business After working with numerous small businesses on their marketing strategy, there is one thing we’ve routinely discovered – it’s easy to care about channels. Businesses we talk with almost immediately jump into asking for help on SEO, social media, video production, web […]