This week I had the opportunity to give a talk on the state of social media. It will be different than any social media presentation you’ve ever seen. I promise. You Suck at Social Media – But You Can Fix It…Maybe. from Analytive
Below are the slides for a presentation our Founder, Tyler Brooks, gave at Fort Collins Startup Week 2016. Getting Customers – Revenue from Day One from Analytive
I get asked often about the current state of analytics within digital marketing. In a world obsessed with measurement, how close are we to getting the information that we need to make good decisions. Although it seems silly that is really the crux of the question – do we have the information we NEED to […]
Framing the Discussion Whenever I talk to business owners about their marketing, they want to know about ROI. This is an absolutely fair question as the whole point of marketing is ultimately to grow your business and help you sell more products and make more money. But in order to really understand ROI, I think […]
To say that Apple is successful on social media is an understatement. Even today, a search for #apple on Twitter reveals a post every couple minutes (and sometimes far more often). As a company and as a brand they get regular social media coverage, even when they aren’t releasing new products. Now you might be thinking, […]
How many of us have been here? I know that I have, and I know how frustrating it can be. To be honest, these are the meetings we need to work to avoid in the first place. As a manager, I need to trust my team. They are the experts, and they know what can […]
The research team at IBM released a report they created after discussing marketing questions with some of the top CMOs in the world. They personally interviewed over 1,700 CMOs to get their feedback on the state of the industry. You can download the full report (70+ pages) here, but we’ll break down some of the […]
What it is, why it’s important, and what it means for your business After working with numerous small businesses on their marketing strategy, there is one thing we’ve routinely discovered – it’s easy to care about channels. Businesses we talk with almost immediately jump into asking for help on SEO, social media, video production, web […]