If you’ve spent any time using marketing software, you’ve likely heard the term “marketing automation”. But if you’re not familiar with it, it can sound crazy. What really is marketing automation and how can it help your business? Marketing automation allows you to offload the bulk of your work to software tools. Let me give […]
Snapchat just announced that they’re launching their ads platform to the public in June. Previously, you needed to be a major brand (like a Nike, Taco Bell, Gatorade) to be able to use the platform. But according to TechCrunch, that’s all changing in June. So what does that mean to you? Well, here’s how it may […]
If you’re involved in business, you know that growth is the golden ticket. Everyone is trying to grow their business, get new users, and attract marketing share. Growth = Success in business. But growth doesn’t always involve spending millions of dollars on ads or creating viral videos. Sometimes growth is just getting the product into […]
If you’ve followed Analytive for awhile, you know that measurement and analytics are built into our DNA. We’re obsessed with it. One of the main tools we use is Google Analytics. I used to do speaking and consulting on GA often. But as the business has grown, I have less time to speak on Google Analytics. And […]
Tyler was invited to the WordPress Meetup to speak on Google Analytics. Special thanks to the Fort Collins WordPress Meetup and the Digital Workshop Center for hosting.
About two weeks ago, I met with a small business owner looking to grow his business. But he had a predicament. He had spent a bunch of money on advertising already (not with my company) and didn’t get a good return. But he also didn’t really want to learn marketing or put in the time […]
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
On Friday, I received one of the best text messages I’ve ever received. Let me give you the backstory. A friend, we’ll call her Carol (not her real name), runs a tiny catering business. She’s just trying to get it off the ground and hasn’t done any marketing at all. On a whim, I spun […]
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]