I’ve read dozens of books on copywriting over the years. In fact, I’m in the middle of reading through 2-3 of them right now. And there are a million copywriting formulas. If you work in sales, you may have heard of the A.I.D.A. (attention, interest, desire, action) formula. That’s a good one. Or perhaps you’ve […]
My very first “real” job was as a bank teller. Or more specifically a “credit union” teller. A family friend of ours was a manager of a local credit union branch. He got me connected, but I went through the hiring process like everyone else. After I got hired, they begin the process of indoctrinating […]
Here’s a fun project for you: Open up a new tab in your browser. Type in “Top Google Advertisers in 2016”. Or you can pick 2017. Or 2011. In fact, if you pick virtually any year in the past two decades or so, you’ll find that Amazon was one of the top Google spenders. Most […]
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.
About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since I’ve first discovered them, they’ve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often “offensive” if you’re […]
For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor’s […]
When we look at marketing data and analytics, it’s so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
Logan Paul is a YouTube star. If you’ve never watched him, he lands somewhere between The Three Stooges and Entourage. And he’s easier to watch if you have severe ADHD. But even if you hate his channel, you can’t argue with his popularity. Each of his videos gets between 3 million and 7 million views – with a […]
After having observed excellent writers, speakers, and communicators for years, I discovered a little secret that almost all great communicators have in common. I’ve never seen it mentioned in a book or by a speaker. But it’s a pattern that is easy to recognize (and once you see it) impossible to ignore. We live in […]
I currently hold in my hands a piece of marketing collateral created by another marketing agency. It’s a small print piece designed to promote the product to prospective customers. This marketing booklet would easily get the stamp of approval from any marketing department. It’s filled with the following: Appropriate use of stock photography Benign text […]