I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. […]
We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn’t just a fad. It is the way you’ll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: itunes.apple.com/us/podcast/analytive-podcast/ Listen on our […]
A couple weeks ago a local roofing company began installing new shingles on my house. I didn’t know exactly when they were going to start, so it was a bit of a surprise when I rolled up and they were already started. No big deal. I just pulled into the garage and began to go […]
This weekend I spent two days skiing in Steamboat Springs, Colorado. The snow was amazing and watching the sunset over the mountains is one of my favorite pastimes. It helps clear the mind. On the way up to the mountains, we drove through Cameron pass. Driving through Cameron pass, you’ll notice signs for a local […]
Which ones are irrational? All of them. I’ve been digging deeper into the irrationality of humans. Before the past 2 years, I assumed people make the logical decision 90% of the time and act irrationally ~10% of the time. I’m now convinced it’s the opposite. I think we’re really rational about 10% of the time. […]
I’m currently sitting in the airport waiting to board a plane. Prior to sitting down, I wanted to grab a quick bite to eat. The Caribou Coffee in the terminal line was long – to say the least. But tucked away in a corner was a Pizza Hut. Interesting…Pizza Hut for breakfast? As I walked […]
Let me give you an example of a real Facebook ads project we recently worked on: We partnered with a supplement provider who was marketing a vitamin designed to enhance the appearance of skin. The company has been around a couple years, but they are just starting to get meaningful sales. As soon as we […]
McDonald’s treats me better than virtually any other restaurant I’ve ever eaten at. At least their marketing department does. If you’ve ever downloaded the McDonald’s app, you know that it’s quite good. They regularly offer specials – and not just discounts, but free things. They’ll give away free food regularly. And none of this “purchase […]
There’s a new hospital going up about two miles from my house. The problem is, over the past two months, they’re also rebuilding the road right in front of the hospital. Some days it’s closed completely. Other days it’s partially open. I don’t work in road construction, but they are taking a long time to get this […]
At Analytive, we are working with a client who is in an ultra-competitive niche. On top of that, their product is not differentiated. There are small differences, but overall the product is almost a commodity. As we’re developing a marketing and branding strategy for this client, we opened up discussions about words. In The 22 Immutable Laws […]