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Mastering Ecommerce Analytics: The Key to Unlocking Your Online Store’s Potential

Mastering Ecommerce Analytics: The Key to Unlocking Your Online Store’s Potential In the fast-paced world of ecommerce, leveraging web analytics is not just an option; it’s a necessity for any business aiming to thrive. With the right ecommerce analytics tools and strategies, businesses can gain invaluable insights into customer behavior, optimize marketing campaigns, and ultimately […]

how to schema markup

Mastering Schema Markup: Elevate Your SEO with Structured Data

Mastering Schema Markup: Elevate Your SEO with Structured Data In the ever-evolving world of SEO, staying ahead means leveraging every tool at your disposal. One such powerful yet underutilized tool is schema markup. Today, at Analytive, we dive deep into the world of schema markup, guiding you through the process of adding this structured data […]

Don’t Fight the Algorithms 🤖🤖🤖

Today marks over three months since the lockdowns started for COVID. In addition to the virus, we’ve also seen a lot of social unrest. No matter how you feel about the social unrest we’re seeing, almost everyone agrees that the major social media platforms share some responsibility for the polarization of various cohorts. The major […]

SEO Secrets for Manufacturers (that No One is Telling You)

Manufacturers who once relied on a handshake at a trade show or a connection made at a site demo have found the need to rethink their marketing strategy. With 46.8% of the global population using the internet in 2017, more and more businesses are moving into the online space. Manufacturers are quickly beginning to realize […]

The Hidden Metric 🕵

There’s a marketing metric that I don’t hear talked about much. In fact, most reports don’t contain it, and most agencies don’t report on it. This metric is frequency. Frequency is simple. How often are you in front of your customers and prospects? In the days of radio and TV, this metric was reported a LOT. […]

🚲🚲 What Riding a Bike Taught Me About Marketing (and Life)

🚲🚲 What Riding a Bike Taught Me About Marketing (and Life)

I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and putting on the training wheels. I loved that bike. There were three houses on our block, and I used […]

🌈🌈 What Does This Mean!?

🌈🌈 What Does This Mean!?

If there’s a single question I get asked about Analytics the most, it’s “What does this mean?” *If your meme knowledge is a little sparse, check out the classic video here. Every time I sit in a room with a good marketer or executive and we start running through numbers, that’s the question I get. And […]

🕵️‍♂️ The Case of the Odd Grocery Store Cashier 🏬

The other day I was in line to check out at the grocery store. When I got up to the cashier, he did something odd: Before he scanned the first item, he laid all 15 items out with the barcode facing up. Then he grabbed the handheld scanner and scanned them all as fast as […]

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