Here’s a fun project for you: Open up a new tab in your browser. Type in “Top Google Advertisers in 2016”. Or you can pick 2017. Or 2011. In fact, if you pick virtually any year in the past two decades or so, you’ll find that Amazon was one of the top Google spenders. Most […]
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.
Episode 8 – Losing the Fight (Literally) And Still Winning Big 🥊🥊 Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.
About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since I’ve first discovered them, they’ve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often “offensive” if you’re […]
There’s a marketing metric that I don’t hear talked about much. In fact, most reports don’t contain it, and most agencies don’t report on it. This metric is frequency. Frequency is simple. How often are you in front of your customers and prospects? In the days of radio and TV, this metric was reported a LOT. […]
In the B2B businesses we work with, lead flow is the lifeblood of the business. This is called the Business Cycle. It looks like this: Marketing -> Lead -> Follow Up -> Sale Most organizations focus on their sales cycle. The sales cycle starts when the salesman first reaches out to the prospect. But in a […]
Logan Paul is a YouTube star. If you’ve never watched him, he lands somewhere between The Three Stooges and Entourage. And he’s easier to watch if you have severe ADHD. But even if you hate his channel, you can’t argue with his popularity. Each of his videos gets between 3 million and 7 million views – with a […]
After having observed excellent writers, speakers, and communicators for years, I discovered a little secret that almost all great communicators have in common. I’ve never seen it mentioned in a book or by a speaker. But it’s a pattern that is easy to recognize (and once you see it) impossible to ignore. We live in […]
I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and putting on the training wheels. I loved that bike. There were three houses on our block, and I used […]
Over the past few months, we’ve brought on several new clients with Analytive. Many of these companies work with (or have worked with) other agencies. All of them have marketing efforts pushed in various directions throughout the digital sphere. But as we onboard them and see what the marketing team is working on, there’s one […]